The One-Time Notification API (application-programming interface) for Messenger From Facebook, initially discussed last December, is now available in beta. Product manager Igor Slutsker revealed the API’s availability in a blog post, saying that it can be used to support valuable use cases like price drop alerts, back in stock alerts and other important follow-ups that…
How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries
The Super Bowl is an advertiser’s ultimate gamble. Expectations of creativity and craft are high, and frankly, it’s the one time of year when people aren’t actively trying to avoid the advertisements. The work is put to the test on a national stage, and with millions of dollars already invested, the stakes don’t get any…
How an AI Would Have Written 10 of the Super Bowl’s Biggest Ads
Maisie Williams sings the Frozen soundtrack in a traffic jam? A mascot funeral in which Kool-Aid Man’s tears reincarnate Mr. Peanut into a salty Baby Yoda? Some Super Bowl ads were such odd mishmashes of pop culture, they might have sounded like they were compiled by an AI. In that spirit, we decided to see…
Iowa Misinformation Spreads Online, Despite New Policies
In the wake of 2016, Facebook and Twitter said they’d ban inaccuracies about elections and voting. That didn’t stop lies and distortions on Monday.
Telemundo Will Reveal the 2020 Billboard Latin Music Awards on Instagram
Telemundo will reveal the finalists for the 2020 Billboard Latin Music Awards on its Instagram account Wednesday at noon ET. The live event on Instagram will feature LatinX Now! host Christian Acosta and singer and composer Emilia Mernes. Finalists in 59 categories across Latin Pop, Tropical, Latin Rhythm and Regional Mexican will be revealed, along…
How Brands Leveraged Audio Marketing in Super Bowl Spots
We’ve witnessed yet another Super Bowl that had everything from iconic sporting moments to a star-studded halftime show to the highly-anticipated clash of creative advertising forces. As is the case with such an event, the stakes are as high for the brands on the ad inventory as they are for the players and coaches on…
The Long Road to a Trans Flag Emoji, and Why It Matters
The first time Google creative Tea Uglow submitted a proposal for a transgender pride flag emoji to the Unicode Consortium in 2016, the mysterious organization that oversees the approval and creation of the new emojis that show up in your phone with each update, it was denied. Then on June 29, 2017–Pride weekend–activist Bianca Rey,…
Democrats Who Use Twitter Are More Likely to Be Liberal
Democrats and Democratic-leaning independents who use Twitter are more likely to support Sen. Elizabeth Warren (Mass.) or Sen. Bernie Sanders (Vt.), while former Vice President Joe Biden did not fare well among that group, according to Pew Research Center. However, it did not bode well for Sanders that 40% of Democrats on Twitter who said…
As One Brexit Countdown Ends, Another Begins | WSJ
Chobani Promotes Its New Oat Milk by Paying Tribute to the Real Thing
At a time when disrespect for what’s come before often gets treated as a virtue, Chobani is holding up the past as something worthy of admiration. In Chobani’s first ad campaign for its new oat-based drinks, which were announced last November, the company primarily known for its Greek yogurt is promoting its dairy alternatives by…