On Sunday, the Super Bowl went to the movies in a big way. We’re not talking about the run of trailers from upcoming blockbuster films. A look through the list of brands that advertised in the game reveals that latching on to film nostalgia is a tried-and-true method, despite the pros and cons. The standout…
Why Planters Decided to Kill Off—and Resurrect—Mr. Peanut at the Super Bowl
Mr. Peanut was an undisputed star of this year’s Super Bowl, reemerging after he met his end in Planters’ pregame spot that saw the iconic legume meet his end after the explosion of his famed nutmobile, following an accident that saw him swerve it off a cliff. The resurrection of Mr. Peanut may bring to…
YouTube Outlines Its Plans to Protect the 2020 U.S. Presidential Election
YouTube provided an update on steps it is taking to safeguard its platform prior to the upcoming presidential election in the U.S. Vice president of government affairs and public policy Leslie Miller said in a blog post that the Google-owned video site’s community guidelines prohibit deceptive practices. Those include content that has been technically manipulated…
Here’s What We Know About the Political Tech Company Behind the Iowa Caucus Snafu
Iowa’s caucus system is typically confusing but a new mobile app has made things significantly more complicated–so much so that Iowa’s first-in-the-nation results won’t be released until officials manually check all of the results. Last night, officials with the Iowa Democratic Party found reporting inconsistencies with the app which caucus officials were supposed to use…
Oprah Winfrey’s OWN Network Hires New Marketing Chief
The Oprah Winfrey Network has tapped Jennifer Giddens to join the cable network–co-owned by Discovery Inc. and Harpo Studios–as its new head of marketing. In her new role, Giddens will oversee strategic marketing for OWN’s programming and its growing podcast portfolio. (In 2017, Oprah’s SuperSoul Conversations podcast sold out all of its advertising slots in…
LGBTQ+ Stars Take Center Stage in This Year’s Super Bowl Ads
Members of the LGBTQ community and their allies made their presence known at this year’s Super Bowl, starring in ads across industries for everything from Sabra hummus to Olay skin-care and Amazon’s Alexa voice assistant. The broad-ranging inclusivity makes for what is likely the most diverse ad cast in the Big Game’s history. At least…
Facebook: Here’s How to See the Off-Facebook Activity You’ve Turned Off
Facebook’s Off-Facebook Activity tool allows you to see and manage the information the social network receives about you from other applications and websites. As part of this tool, you can stop Facebook from saving all of your off-Facebook activity to your account. However, by doing this, you will lose the ability to login to apps…
Sirius XM’s Pandora Sees Ad Revenue Rise 10% In 2019, Monthly Users Decline
Pandora posted a 10% increase in ad revenue to $1.2 billion, while at the same time posting lower active users, Sirius XM says.
Pinterest Adds Pan-African Flag, Curated Content to Black History Month Searches
Blackboard, Pinterest’s employee community group for all things African-American, was hard at work getting the platform ready for Black History Month. When Pinners search for Black History Month and related terms, they will see the colors of the Pan-African flag, as well as curated content on black and African-American history. Pinterest also highlighted black and…
How Droga5 London Pulled Off Amazon’s Super Bowl Ad
This year, Amazon once again used its Super Bowl airtime to plug Alexa. While U.K. agency Lucky Generals has taken the creative reins on Alexa’s game day commercial over the past few years, Amazon chose a different British shop for the task this time: Droga5 London. The ad–which landed the No. 7 spot on USA…