Kantar Media’s preliminary estimate shows in-game national TV advertising spend for the Super Bowl was $435 million — up 29% from 2019’s $336 million.
Alphabet Reveals YouTube Brought In $15B In Ad Revenue In 2019
Google parent Alphabet reported its Q4 2019 earnings Monday, and the big news is some long hoped-for financial results based on its video business, YouTube, and its cloud business. This is the first
time the company reported its YouTube and Cloud businesses and combined revenue from search advertising.
time the company reported its YouTube and Cloud businesses and combined revenue from search advertising.
The Long-Form Super Bowl, Advertising-Wise
The scores are in and the 60-second unit won the 2020 Super Advertising Bowl, according to an analysis of the commercial time aired during the Big Game. Long-form ad units of 60 seconds or longer
accounted for 40% of last night’s game, which is half again more than the average of the preceding four Super Bowl telecasts.
accounted for 40% of last night’s game, which is half again more than the average of the preceding four Super Bowl telecasts.
Call For Entries: Marketing: Automotive Best Of 2019 Awards
MediaPost’s Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising in 2019.
Automakers Win Super Bowl
The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO.
Former Aegis Media Chief Buhlmann Resurfaces At London’s Croud
Jerry Buhlmann, the long-time Aegis Media executive who presided over its sale to Japanese advertising conglomerate Dentsu for $5 billion in 2013, has resurfaced in an ad agency role, joining
London-based Croud as non-executive chairman.
London-based Croud as non-executive chairman.
Super Bowl TV Ads: What Is the Value Of Online Views?
Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game.
No Logo. No Images. But You Know Exactly What These Ads Are For
How many brands could pull this off? McDonald’s, whose marketing has been tilting increasingly toward minimalism in Europe, has launched an outdoor campaign that’s both subtle and loaded with swagger. The ads from Leo Burnett London don’t mention the fast food brand by name, show its logo or include any pictures of the products. Instead,…
Despite Streaming Audience Competition, Linear TV Ad Revenue Dipped Just 1% In 2019
SMI’s calendar year 2019 data confirm advertisers continue to pay higher CPMs in return for linear’s safety and reach, with NFL ad price hikes leading the way, offsetting declines in viewership —
particularly in prime-time entertainment, where some networks’ ratings dropped 20% in Q4.
particularly in prime-time entertainment, where some networks’ ratings dropped 20% in Q4.
February 4, 2020 – The decision to legalize…
The decision to legalize marijuana was made by a high government official.
