Month: February 2020

In a shockingly timed move, Bob Iger, longtime chairman-CEO of Walt Disney, is resigning, effective immediately. Replacing him is Disney veteran senior executive Bob Chapek, chairman of Disney Parks,
Experiences and Products, who will have the title of chief executive officer. Iger will continue as executive chairman of Disney through 2021.

The ANA argues in its 18-page comments that companies will need an additional six months to comply with the “novel and operationally complex” measure.

Reporting to U.S. CEO, Amanda Richman, she will lead the U.S team responsible for communicating Wavemaker’s brand story.

After trending downward throughout 2019, so-called “problematic” ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant’s Demand Quality Report. The spike
likely mirrors historic seasonal trends, as demand generally spikes in the fourth quarter of the media-buying calendar year, putting pressure on both the supply and demand sides to meet advertising
goals.

The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts — all with one single audience guarantee, with tools to
unify optimization, media plans, scheduling/trafficking and measurement. The platform allows NBC to “scale” beyond legacy traditional TV deal-making to include digital media platforms and “opens up
the doors to countless new partners,” said Linda Yaccarino, NBCU chairman of advertising & partnerships.

In recent months, I’ve begun to receive a variety of predictive analyses offering various handicaps from Las Vegas oddsmakers to AI technologists that are interesting to follow — but if you ask me,
are no more reliable an indicator than the latest polls.

With the selection R/GA will work with Reddit’s in-house creative team OrangeRed to develop Reddit’s first ever brand marketing campaign.

CHARLESTON, SC — In the days leading up to Saturday’s primary here, it’s pretty near impossible to ignore billionaire Tom Steyer, thanks to his massive media buys in the state. His campaign
collateral is literally littering the streets in this city, despite valiant efforts by the public works department to keep the roads clean.