Month: February 2020

YouTube drove $15 billion in ad revenue in 2019, according to Alphabet’s Q4 and FY results, released Monday. Read the release. This is the first time ever that Google has disclosed YouTube’s revenues. YouTube’s ad revenues have grown at a brisk pace over the past three years, from $8.2 billion in 2017 and $11.2 billion… Continue reading »

The post Google Reveals YouTube’s Ad Revenue: $15B appeared first on AdExchanger.

Alphabet Inc. said today its YouTube ad revenue for fiscal year 2019 was $15 billion. “Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet,” Sundar Pichai, CEO of Alphabet and Google, said in a statement. YouTube ad revenue,…

While humor and nostalgia may have dominated the Super Bowl this year, Super Bowl 2020’s most effective ad was one that tugged at the heartstrings. According to video ad tech company Unruly, Google’s “Loretta” was the most effective ad of the year. Unruly derives measures an ad’s effectiveness based on analyzing the emotional responses of…

Doritos drove the “Old Town Road” to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola. Taboola said the snack brand’s dance-off between Lil Nas X and Sam Elliott led to domination in terms of online readership. Planters…

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The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on a narrative, rather than a biographical look at who…

In a social media post this week, Swedish climate activist Greta Thunberg announced to followers that she’d applied to trademark her name and the words on the sign that she carries during strikes: Skolstrejk for klimatet, or school strike for climate in Swedish. The 17-year-old catapulted to worldwide recognition last year, just two years after…

There are inherent risks in running ads with political undertones (or overtones), especially in such a cozy environment as the Super Bowl. Perhaps you’re wearing stretchy pants. Maybe you have a bingo card to track the ads. You’re there to see a game, relax with friends, and enjoy some cheesy snacks and adult beverages–not be…

The preliminary numbers are in: Super Bowl 54 likely generated a record $435 million in in-game advertising revenue for host network Fox, according to an early estimate provided by Kantar, a research and analytics firm. That’s a year-over-year increase of about 29%, when compared to Super Bowl 53’s $336 million in in-game revenue. The 2020…

In a study of how TV advertising impacts short-term purchasing behavior on Amazon, ecommerce analytics company Profitero found Super Bowl ads prompted viewers to buy both during and after the game. Profitero said it looked at the average market share of 120 products on Amazon from 6 to 11 p.m. ET on Feb. 2 versus…