Month: February 2020

Pepsi’s interactive experience tied to its sponsorship of the Super Bowl LIV Halftime Show earned the beverage brand Twitter’s #MVP award in #BrandBowl 54. This year marked the third #BrandBowl, which is Twitter’s way of recognizing brands that drive discussion on its platform during the Big Game. #BrandBowl 54 included eight categories: Four returning quantitative…

When almost every car commercial in Super Bowl 54 featured a celebrity saving the day, revisited a classic character or that song that won’t get out of your head, it can be hard for a brand to stand out among its competitors, let alone every other product shilling during the game. But, according to the…

Plant-based meat alternatives–like Impossible Foods and Beyond Meat, both of which exploded in popularity last year–seem to have hit a nerve in the meat industry. In a regional Super Bowl ad buy in the Washington D.C. area, the Center for Consumer Freedom sought to sow doubt about the safety of ingredients in meat alternatives. Here’s…

Celebrities dominated Super Bowl ads this year, with brands tapping big names like Martin Scorsese, Rainn Wilson, Busy Philipps (twice!), Chris Evans, Ellen DeGeneres, Chrissy Teigen and so many more to star in a wide variety of ads throughout the night. In total, brands spent an estimated $435 million on Super Bowl commercials, according to…

Which General Mills snack represents the taste, color and fun of being a kid during the ’90s? It is the nostalgic graham-cookie-and-icing snack, Dunkaroos, which made its way into the hearts of millennials in 1988 under the Betty Crocker brand name and is being revived after an eight-year hiatus, according to the Minneapolis-based CPG giant….

The Kansas City Chiefs’ thrilling come-from-behind victory over the San Francisco 49ers helped the Super Bowl improve on last year’s numbers, but the game narrowly missed reaching 100 million linear viewers for the second consecutive year. Super Bowl 54, in which the Chiefs beat the 49ers 31-20, was seen by 102 million viewers across all…

Dove is making a significant push to reduce its environmental footprint, and the brand recently spread the word by encouraging consumers to recycle. The Unilever-owned beauty brand launched a vending machine-style installation in New York’s Grand Central Terminal to celebrate its move to 100% recycled plastic bottle packaging across Dove, Dove Men+Care and Baby Dove…

The social media site says it will remove manipulated videos and content that promotes conspiracy theories, marking a contrast with Facebook.

At least four of this year’s Super Bowl ads were created in-house, which just a short time ago would have been unthinkable.