Month: February 2020

The Federal Trade Commission has filed a lawsuit to block Edgewell Personal Care’s acquisition of Harry’s–nine months after the merger was first announced. As it stands, the FTC has set a trial date for June 30, 2020. In a statement, the regulatory agency described the acquisition as a deal that “would eliminate one of the…

Based on a round-up of three reputable sources — USA Today’s ‘Ad Meter,’ Ipsos’ live emotional measurement, and YouTube’s “Most Viewed” (in terms of game day views on the platform) — some clear
leaders have emerged, especially Jeep’s “Groundhog Day,” Hyundai’s “Smaht Pahk,” Dorito’s “Cool Ranch,” Amazon’s “Before Alexa,” and Kia’s “Tough Never Quits,” and Google’s “Loretta.”

The 38-yard touchdown run by Kansas City Chiefs running back Damien Williams that sealed his club’s victory in Super Bowl LIV was the top moment on Twitter Sunday night. THE @CHIEFS ARE SUPER BOWL CHAMPIONS! #SBLIV #ChiefsKingdom pic.twitter.com/274mkonLIZ — NFL (@NFL) February 3, 2020 For Andy. #ChiefsKingdom | #SBLIV pic.twitter.com/d48vVGAhQI — NFL (@NFL) February 3,…

On Sunday night, Amazon Studios returned to the Super Bowl for a third year to show off its upcoming drama series Hunters. The 60-second spot, which aired in the third quarter and highlighted the premise of the Nazi-hunting thriller, wasn’t particularly unusual–except for the fact that with that spot, Amazon Studios became the only streaming…

The big game saw the soon-to-launch short-form mobile streamer’s ad ranked 59 out of 63 on USA Today’s Ad Meter. Other streamers did better, with Disney+’s surprise appearance earning a 29th ranking,
and Hulu’s Tom Brady effort in 42nd place.

Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands that advertised during the big
game, as well as the players and entertainment performers, according to data released Monday. Doritos, Planters, Procter & Gamble, Pringles, and Budweiser and Bud Light drove the most views.

On the eve of the State of the Union Address, USA Facts has issued a report on the State of the Union that reflects some volatility in some fundamental areas, including the population, the
infrastructure, education, health, crime, defense, the U.S. standard of living, and yes, the economy, too. While the U.S. GDP grew 2.3% in 2019, the weakest of the three years of the current
administration, it’s on line with the recent historical average since we pulled out of the 2018 recession.

Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson.

At the top of the list is Arash Shoa-Shargh, an Iranian reporter who is serving a 10-year prison sentence.

It’s not every day that a new show comes along featuring one of the best actors that TV has ever had.