Google’s parent company is cruising toward a financial milestone, but where does it go from there?
February 3, 2020 – I want to start…
I want to start a business selling artificial leather. I just need to know what a nauga is and how do I get its hide?
Pearls Before Swine by Stephan Pastis for Mon, 03 Feb 2020
Dilbert by Scott Adams for Mon, 03 Feb 2020
Snow and Ice Pose a Vexing Obstacle for Self-Driving Cars
Most testing of autonomous vehicles until now has been in sunny, dry climates. That will have to change before the technology will be useful everywhere.
Top 10 SB Ads; Trump’s Last-Minute Strategy Shift: Monday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 10 Best Super Bowl Ads of 2020 The…
Smaato Brings On Fourth CEO In A Year And Lays Off 10% Of Staff
As the mobile app space matures and consolidates, one of its early entrants is floundering. Smaato just appointed its fourth CEO in a year after laying off 10% of its staff. Total headcount is down 20% from the beginning of last year, with the mobile exchange going from 240 to 190 employees. Ajitpal Pannu, who… Continue reading »
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Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room
It’s Sunday. Game day. This particular Sunday is special, but not because today’s matchup in Miami determines the NFL’s best football team. Nor is it special because everyday Americans put their differences aside and come together. No, this Sunday is special because so many people look at the exact same thing at the exact same…
With Disney Plus, Advertisers Look To Go Beyond Co-Marketing
Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is open to similar deals as well as product placement and brand integrations in its original shows, sources tell AdExchanger. A Disney Plus spokesperson… Continue reading »
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It’s Context, Not Length, That Determines The Success Of Mobile Video
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and… Continue reading »
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