Regardless of which metric you choose, the Super Bowl is the biggest advertising event of the year with some correspondingly impressive buys by the biggest spenders. This year, they include Anheuser-Busch InBev, Procter & Gamble, PepsiCo and Hyundai. Super Bowl 54 likely generated more than $400 million in advertising revenue for Fox, which would mark…
Only 1 of Trump’s 2 Proposed Super Bowl Ads Ran During the Game
As it turns out, Donald Trump’s “60-second Super Bowl buy” wasn’t really a 60-second Super Bowl buy after all. The president had a 30-second campaign spot that appeared in the first quarter of the game centered around Alice Johnson and the clemency she was granted in 2018. While Trump’s first 30-second ad ran in the…
Inside Tide’s Epic Super Bowl Ode to Procrastination
The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks. Though he’s disguised with prosthetic wrinkles, saggy skin and snow-white hair for a Tide Super Bowl ad campaign, his voice–in all its neurotic glory–gives him away. The same may not be true of his…
Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers
With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows. Surprisingly, more film studios aired trailers for their blockbuster franchises on Sunday night than in 2019, which only saw spots from…
Adweek’s Instant Reviews of the 2020 Super Bowl Ads: Second Half
Adweek has live reviews of all of the ads airing during Super Bowl LIV. Here are the spots that aired during the second half of the game and what we thought about them. Amazon Studios Amazon Studios, Hunters | Movie and show promos are tough to rate as Super Bowl ads, since it really just…
Denny’s Pays Significantly Less Than $5.6M for Its Big Game Spot
Denny’s finally took the plunge and ponied up for a Big Game spot–as in, a spot in the parking lot of Hard Rock Stadium during Super Bowl LIV. The diner-style restaurant chain parked its iconic booth outside of the stadium Sunday, sharing it via Twitter. Denny’s A spokesperson for Denny’s said in an email that…
Auto Brands’ Super Bowl Spots Dominated by Drive-By Celebs
A sedan whipping through city blocks, pavement glistening in the rain. A row of trucks driving in V-formation across the copper earth of the American southwest. An SUV, adorned with a bright red bow, dusted lightly with snow. We’ve all seen these commercials. “Almost every single car commercial looks like every other car commercial,” said…
Disney+’s First-Ever Super Bowl Ad Highlights Upcoming Marvel Original Series
Fresh off the success of its original Star Wars series The Mandalorian, Disney+ is pushing into its next round of high-profile originals. In a surprise move, the streaming service dropped its first-ever Super Bowl ad on Sunday night to promote its slate of upcoming Marvel original series. During the fourth quarter of the Super Bowl…
Mr. Clean Made a Guest Appearance in 2 Super Bowl Spots This Year
Mr. Clean is a big presence at this year’s Super Bowl even though there isn’t actually a Mr. Clean ad airing during the game. First, Mr. Clean appears as a guest at the funeral of Mr. Peanut, where he appears alongside the Kool-Aid Man, Matt Walsh and Wesley Snipes. What’s particularly notable about Mr. Clean’s…
‘Waka Waka’ Was the Most-Tweeted Moment During Big Game Halftime Show
Twitter rolled with “Waka Waka,” as the song’s performance by Jennifer Lopez and Shakira was the most-tweeted moment during the halftime show at Super Bowl LIV, according to Twitter. It was followed by Lopez pole-dancing during her performance of “Waiting for Tonight,” and J Balvin joining Lopez on stage. Twitter said the most-tweeted emojis in…