Now that’s how you do a Super Bowl halftime show. Jennifer Lopez and fellow pop legend Shakira joined forces to co-headline the Pepsi Super Bowl Halftime Show, putting on a dazzling performance that electrified Miami’s Hard Rock Stadium. If you wanted energy from Shakira and Lopez during halftime, you got it. If you wanted family-friendly,…
What Porsche’s Super Bowl Ad Actually Means for Porsche
Tonight’s Super Bowl ad for Porsche–60 seconds of twisty roads, growling engines and epic driving–was pretty much the sort of sleek production you’d expect from a pricey German nameplate equipped to buy into America’s priciest air time. But while “The Chase,” which featured security guards in hot pursuit of a thief who’d stolen a new…
These Are The 19 Celebs You Saw In Sabra’s Super Bowl Ad
Sabra Dipping Co. aired its first Super Bowl commercial during the second quarter of the game with a spot that managed to squeeze in a breathtaking amount of Internet, music, film and television personalities–19 in all–in only 30 seconds. The unexpected mix of stars in the VaynerMedia-produced ad includes former professional wrestler Ric Flair, “Hot…
Adweek’s Instant Reviews of the 2020 Super Bowl Ads: First Half and Halftime
Adweek has live reviews of all of the ads airing during Super Bowl LIV. Here are the spots that aired during the first half of the game through halftime and what we thought about them. Fast and Furious 9 Fast and Furious 9 | Leading Super Bowl advertising with a movie promo. Bold. Not necessarily…
Turkish Airlines Sent 3 Americans on Their First Global Journeys for Its Super Bowl Ad
If Americans are the world’s only citizens to have visited the moon, surely they can also make time to visit other countries right here on Earth. That’s the theme of Turkish Airlines’ 2020 Super Bowl spot, “Step on Earth.” Airing in the Big Game as a 30-second spot, the ad’s expanded version weighs in at…
In Verizon’s Super Bowl Ad, 5G Takes a Back Seat to First Responders
Verizon has opted to highlight what 5G will “never do” in its Super Bowl ad, in a bid to make a point about the important and often lifesaving work that first responders do every day. Narrated by Harrison Ford, the 60-second spot starts off by showcasing a few of 5G’s capabilities, like the fact that…
J.Lo Is the Action Hero of Hard Rock’s Super Bowl Heist
Hard Rock International’s first Super Bowl ad ever was as star-studded as expected. Directed by and (briefly) starring Michael Bay, the ad featured DJ Khaled as a masked bandit who steals Jennifer Lopez’s diamond-encrusted reusable cup. Lopez’s fianc?, Alex Rodriguez, also made an appearance, alongside Steven Van Zandt and Miami’s own Pitbull. The 60-second ad,…
Budweiser Brought 200 Influencers to a Hotel for Super Bowl Weekend
While multiple brands chose to produce Super Bowl activations in Miami instead of airing ads on Sunday, Budweiser has opted for both as part of its Big Game marketing strategy. Along with the brand’s patriotic Super Bowl ad, Budweiser opened the BudX Hotel, a three-day experience in Miami that filled Nautilus by Arlo hotel in…
In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad
Bud Light wants to make it clear to fans that you don’t have to choose between Bud Light Seltzer or a Bud Light–you can have both. For this year’s Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant…
Cheetos Popcorn, Coke Energy—Inside the Art of Launching a New Product in the Super Bowl
Cheetos Popcorn, pretzel Pop-Tarts, Coke Energy, Mountain Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all the focal point of ads airing during the Super Bowl. This Sunday, several brands will be putting their latest offerings on display in…