Just Weeks After Mr. Peanut’s Death, the Kool-Aid Man Has Gone Missing
A mere month after Mr. Peanut died, then rose again as Baby Nut, another potential disaster has struck the mascots of Kraft Heinz: The Kool-Aid Man has vanished. It’s quite the feat, given his large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool?…
How Far Should Americans Go to Stop Coronavirus?
Art Van Furniture Files for Bankruptcy, Will Close Stores
Art Van Furniture filed for Chapter 11 protection late Sunday, the latest of several retailers to do so this year, after disclosing last week its plan to wind down operations and proceed to liquidate and shutter all of its company-owned stores. The liquidations were slated to begin last Friday. Creative agency The Sussman Agency, owed…
American Express Taps Taraji P. Henson to Spread Message of Employee Appreciation in New B2B Campaign
American Express is encouraging colleagues to show their appreciation for each other with a new B2B marketing campaign backed by actress Taraji P. Henson. The financial services company has debuted #ExpressThanks, a campaign inviting employers and their employees to share messages of appreciation on social media and in person. The brand timed the campaign launch…
A+E Networks Cancels Live Event, Plans ‘Virtual Upfront’ in Light of Coronavirus
A+E Networks has become the latest media company to cancel its in-person upfront event this month due to concerns about the spread of the new coronavirus. Instead of the live event, which had been scheduled for March 25 at New York’s Jazz at Lincoln Center, the company will instead make its pitch via virtual agency…
Brands Can Now Pay to Trend on Reddit
The “front page of the internet” is about to get a little more corporate. On Monday, Reddit introduced its latest ad product, called Trending Takeovers, where brands can buy 24 hours of prominent placement on the social platform’s Popular feed and within its search tab. According to Reddit, these are opportunities for brands to align…
Twitter Adds Warning Label to Dan Scavino Tweet of Video From Joe Biden Speech
Twitter said last month that it would begin adding warning labels to content containing synthetic and manipulated media March 5, and the label made its debut over the weekend on a tweet by White House director of social media Dan Scavino. Twitter Scavino tweeted video footage of former Vice President and current Democratic presidential candidate…
For Charlamagne tha God, Having a Personal Brand Means Being Authentic With Audiences
Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public. Charlamagne, best known for being a co-host on the nationally syndicated radio show The Breakfast Club, sat down with Danny Wright, Adweek’s chief brand officer, at the magazine’s Challenger Brands Summit…
Media Stocks Battered Due To Coronavirus Concerns, Plunging Oil Prices
Many media companies were caught in steeper stock market declines Monday morning due to coronavirus concerns as well as plunging oil prices, with stock market indices sinking more than 7%. At one
point, the Dow Jones Industrials was down 1,900 points. The decline was so steep that trading at the New York Stock Exchange was briefly halted, and when it resumed, witnessed indices that slightly
cut back those earlier losses: the Dow Jones Industrial Index was down 5.6% to 24,383 and S&P 500 gave up 5.5% to 2808, while the Nasdaq was off 5.1% to 433.71.
point, the Dow Jones Industrials was down 1,900 points. The decline was so steep that trading at the New York Stock Exchange was briefly halted, and when it resumed, witnessed indices that slightly
cut back those earlier losses: the Dow Jones Industrial Index was down 5.6% to 24,383 and S&P 500 gave up 5.5% to 2808, while the Nasdaq was off 5.1% to 433.71.