Cadillac is among the brands using innovative approaches like propensity models to home in on truly targeted prospects and reach them through addressable.
Facebook Questioned Over Misleading Census Ads
Facebook is facing questions from Senator Kamala Harris over its failure to immediately remove Trump campaign ads containing misleading information about the 2020 Census.
Lyle Schwartz Parting Ways With GroupM
Schwartz is a 20-plus year veteran of the company. With a background in research he helped develop the industry’s commercial TV ratings system and later led upfront negotiations for the group.
Will The Coronavirus Finally Make The Upfronts Go Away?
If most or all upfront events are canned, perhaps advertisers will realize they don’t need those events to begin with.
TV Station Group Gray Television Makes $8.5 Billion Bid For Tegna: Report
TV station group Gray Television has made a bid to buy up the bigger TV station group Tegna for $8.5 billion, according to a Reuters report.
2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
Media buyers and marketers’ coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The Myers Report. The worst-case
2020 scenario for media and advertising companies is $3 billion in reduced ad spend, down from the projected $227.8 billion to $224.9 billion.
2020 scenario for media and advertising companies is $3 billion in reduced ad spend, down from the projected $227.8 billion to $224.9 billion.
Yelp: Here’s How to View Your In-App Notifications
Did you know that Yelp will notify you when someone likes one of your photos, compliments one of your reviews and so on? These notifications can be found in the “Notifications” section of your profile when using the Yelp mobile application. Our guide will show you how to view these notifications on mobile. Note: These…
Facebook Bans Ads and Listings for Medical Face Masks
Facebook is temporarily banning ads and listings on its platform–including on its Marketplace ecommerce destination–aimed at selling medical face masks. The social network said in a Newsroom post that this move joins its earlier efforts to prevent people from making health or medical claims related to the coronavirus in product listings, including claiming that products…
On the Adweek Podcast: Oh, the Stories We Could Tell About Coronavirus
The coronavirus is changing a lot of behaviors, from our personal hygiene habits to how events are held, affecting all corners of the media, advertising and marketing industries. Doug Zanger writes about how global advertising is slowing to a crawl, and retail reporter Lisa Lacy looks at how people are turning to searching and shopping…
Can Apple Shape the Next Act of Ad Buying?
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple’s unique data and inventory assets could position it as a key resource for audience targeting.