Month: March 2020

Since we originally launched this blog with a real-time data tracking index — the now dormant RTB500 — MediaPost has collaborated with a variety of sources capable of producing unique views of the
advertising and media marketplace. Today, we are launching one that is a little more self-reflecting: an index of the key words and phrases Madison Avenue is most interested in.

In the 2011 HBO drama Too Big to Fail, Paul Giamatti played Ben Bernanke, chair of the Federal Reserve. While the world economy was crumbling, Bernanke was portrayed as a steady, reasonable presence in the face of chaos. The restraint in Giamatti’s performance was a slight departure for the lauded character actor, who oozes a…

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most… Continue reading »

The post Can LiveRamp Survive The Cookie Apocalypse? appeared first on AdExchanger.

Partners include media companies, such as Bell, Rogers, CBC and Corus, as well as distribution across platforms, such as Tubi, Amazon, Roku and Samsung.

After reverting to traditional game show formats in 2018 and dropping the moniker GSN during last upfronts season, Game Show Network says it is done transforming. Now, the cable network is pushing further into what’s working, and will double its output of original episodes this upcoming year. This year’s upfront conversations with buyers will focus…

Nearly four decades after joining as an IT guy in the media department of Leo Burnett, Rishad Tobaccowala has stepped down from his day-to-day role as Chief Growth Officer of Publicis Groupe.
Tobaccowala, who remains a senior advisor and will continue to have a part-time role in the company, is shifting gears to focus on public speaking, consulting and promoting his new book.

The One Club has shifted its annual Creative Week event online this May as fears around the global coronavirus outbreak continue to mount. The organization will also announce the winners of its three award ceremonies–The One Show, ADC and Young One Student Awards–in livestreamed events. The decision comes a week after the organization canceled in-person…

The organizers made it clear that the city of Austin had actually made the cancellation decision for health safety reasons, but many big companies and speakers had already pulled out.

Deep-learning models can spot patterns that humans can’t. But software still can’t explain, say, what caused one object to collide with another.