Since its founding four years ago, women’s apparel brand Universal Standard has sought to overcome weight bias. It’s one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Adweek’s Challenger Brands Summit in New York. “I, as an adult woman, could not find…
Why Chic Travel Upstart Béis Economizes on its Instagram Shoots
For a celebrity founder who counts 27.4 million followers on Instagram–and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform–it’s logical to assume that Shay Mitchell’s upstart company B?is sinks major money into the colorful luggage and travel accessories shots that wind up online. And why shouldn’t it?…
Ever Been Asked to Find ‘The Next Shit’? This Ad Will Speak to Your Soul
Whether it’s a client or a boss, chances are you’ve gotten this mandate before: Figure out the next cool thing so we can have it first. Bring us…The Next Shit. It’s simultaneously the best and worst part of any job, getting to play talent scout to the next great trend. You do infinite research and…
FTC Punishes ‘Detox’ Tea Maker Teami, With a Slap on the Wrist for Influencers Including Cardi B
On Friday, the Federal Trade Commission announced a complaint against–and settlement with–Teami, a marketer of teas and skincare products that the regulator says spread misleading messages across social media, fueled by popular celebrities and influencers. According to the FTC, Teami promoted “deceptive health claims” and arranged for “endorsements by well-known social media influencers who did…
Q&A: What It’s Like to Be Women in Newsrooms
A woman’s experience in the newsroom has changed over the last four decades. Two longtime journalists, Julia Wallace and Kristin Grady Gilger, detailed just how much in a book called There’s No Crying in Newsrooms (a twist on A League of Their Own’s “There’s no crying in baseball” line). Adweek caught up with Wallace and…
Rent the Runway Promotes Gabby Etrog Cohen to Newly Created Chief Brand Officer Role
Rent the Runway wants to become the next Amazon Prime of rental, and the brand is looking to its marketing team to undertake that mission. Starting in April, Gabby Etrog Cohen will lead Rent the Runway’s brand mission in the newly created role of chief brand officer. Cohen has been overseeing communications and business development…
Orangetheory Campaign Slams 23-Hour International Women’s Day
This year, International Women’s Day happens to fall on the same day that daylight saving time goes into effect. It doesn’t seem like much until you realize that means the one day set aside to recognize the accomplishments of women also happens to be the shortest day of the year. In its new campaign, boutique…
Sanders and the Soviets
Lydia Polgreen Steps Down as Editor in Chief of HuffPost
Huffpost editor in chief Lydia Polgreen announced today that she will step down from her role later this month to become Gimlet Media’s head of content. Polgreen, a longtime New York Times reporter and editor before heading to HuffPost in 2017, will lead the podcasting company’s content strategy after it was snatched up by Spotify…
Glamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Z
Glamsquad has earned the “Uber of beauty” reputation by offering on-demand hair, nail and makeup services from beauty professionals since launching in 2014. While speedy, in-home styling sessions have been a draw for its core customer, women 35 and up, the online DTC brand did the opposite of what it’s known for to reach Gen…