As the 2020 presidential race narrows and voters get closer to Election Day, Rock the Vote is also ramping up its efforts. Since its creation in the 1990s, the nonpartisan organization designed to encourage voters to get to the polls has brought on brands and celebrities to help spread its message: Regardless of who you…
Why Coronavirus Is Having a Bigger Impact on Global Airlines Than 9/11 | WSJ
NBCUniversal’s ‘The More You Know’ Will Focus on Women’s Empowerment in 2020
NBCUniversal’s long-running public service announcement brand The More You Know will focus on women’s empowerment for the next year. A series of on-air and online public service announcements featuring NBCUniversal talent like Today show anchors Savannah Gurthie, Hoda Kotb and Al Roker, This Is Us’ Chris Sullivan and Project Runway’s Nina Garcia will deliver messages…
Curated Video Service Flipboard TV Debuts on Samsung Galaxy S20 Phones
Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American Media, The Associated Press, Bloomberg Media, Bonnier, Bustle Digital Group, Digital Trends, Dow Jones,…
7 Changes That Would Offer More Support for Women in Marketing
Women are winning in many ways. Some of them stand as the driving force behind disruptive challenger brands. They’re taking on leadership roles, starting their own companies, bringing new ideas to life, starring in counterculture campaigns, fundraising, no longer being retouched, and even sharing their struggles about building a brand. But while awareness about women…
Yelp: Here’s How to Share Your Profile on iOS
Did you know that Yelp allows you to share your own profile through email, text message and more? For instance, if you want to invite your friends to follow you on the social network, you may want to send them a link to your profile. Our guide will show you how to share your profile…
Customer Personalization Is at the Heart of Ulta Beauty’s Mission
Ulta Beauty’s chief marketing officer lives by a mantra that goes, “What got you here won’t get you there.” Shelley Haus, who was promoted to CMO at the retailer in December, shared those words of wisdom onstage at Adweek’s Challenger Brands Summit in New York on Wednesday as she discussed how the 30-year-old company is…
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies
“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as… Continue reading »
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Aerie Looks to Grow Ambassador Platform With First International Women’s Day Summit
Since Aerie launched its #AerieReal campaign in 2014, the lingerie and lifestyle brand has aimed to promote women’s empowerment and body positivity through efforts like not retouching ads, casting models with disabilities and illnesses, and leveraging celebrity and influencer ambassadors known as Aerie Role Models. The American Eagle-owned brand’s platform has grown to have 13…
3 Brands Really Paving the Way for Women
History is filled with successful female leaders and pioneers–Cleopatra, Elizabeth I, Catherine the Great, Joan of Arc, Maya Angelou, Ada Lovelace, Amelia Earhart. Today, some of the most successful, well-known brands are led by strong female CEOs like Mary T. Barra at General Motors, Michele Buck at The Hershey Company or Jill Soltau at JCPenney….