Month: March 2020

About half of consumers say TV ads are more “relevant” on connected TV platforms vs. ads delivered traditionally — but it’s important to keep them short, a recent study by Valassis finds.
Thirty-seven percent of consumers said the maximum length of non-skippable ads they would watch is 15 seconds or less.

The supply of connected tv (CTV) has more than tripled over the past two years, accounting for nearly half of all digital video ad impressions traded online. That’s the finding of the 2019 edition of
ExtremeReach’s “Video Benchmarks Report,” which shows CTV has grown from just 16% of digital video ad inventory in 2017 to 49% in 2019.

The global advertising industry is no stranger to disruption and turmoil. Agencies and media companies have endured everything from natural disasters to overthrown governments, but these scenarios rarely spill beyond national borders. The current outbreak of COVID-19, however, is different. Between widespread travel restrictions and a dense cloud of uncertainty, the global advertising machine is…

For all the industry discussion surrounding artificial intelligence, half of ad execs say they and their organizations have no plans to begin using it.

Plus: Jack Dorsey’s dual role, a new generation of productivity software, and a grim week in news.

The issue now is supply. Advertising is relatively easy to cut during periods of volatility.

The journey toward equality continues–but at what the United Nations Entity for Gender Equality and the Empowerment of Women describes as a slow place. However, brands are showing women in ways we’ve rarely seen–LinkedIn has featured working moms, while Apple showed off the amazing women behind the Mac in a new campaign. We asked women…

An exhaustive study conducted by academic researchers at New York University’s Tandon School of Engineering found “systemic flaws” in Facebook’s political advertising monitoring and enforcement, with
many of the worst offenders exhibiting the same disinformation and non-disclosure issues that Russia’s Internet Research Agency used to disrupt the 2016 U.S. presidential election.

Writing on the subject of sexual harassment can give a columnist the sensation of walking into a minefield.

Major companies have been pulling out left and right — citing the Covid-19 crisis — like Apple, Netflix, IBM and Warner Media. For now the event is still scheduled to start in a week.