Facebook is bringing its political and issue ad policies and transparency tools to 32 more countries, effective in mid-March. The social network said in a blog post that the policies and tools are being added in Australia, Belize, Bolivia, Burkina Faso, Chile, Colombia, C?te D’Ivoire, Dominican Republic, Ecuador, Georgia, Ghana, Guyana, Iceland, Indonesia, Japan, Kyrgyzstan,…
You’re Going to Love the Payoff to This Fanta Ad That Puts Idiots on a Pedestal
There is, unquestionably, a formula for deifying athletes in advertising: One part hyperserious monologue. One part slow-motion cinematography. A few dashes of intense concentration. Someone probably climbs into an ice bath with a grimace. The music is required to either be symphonic or “Take Me to Church” by Hozier. 72andSunny Amsterdam carefully follows the formula…
Facebook Files Lawsuit Over Deceptive Domain Names
Facebook filed a lawsuit in Arizona this week against domain name registrar Namecheap and its Whoisguard proxy service for registering deceptive domain names that were similar to those of the social network’s services. Director and associate general counsel, intellectual property litigation Christen Dubois said in a Newsroom post that Whoisguard registered 45 such domain names,…
For Better or Worse, Goop’s Content Chief Is Building a Brand that ‘Drives People Crazy’
Goop chief content officer Elise Loehnen knows that fans and critics alike are watching the company’s every move. Part of it comes with the brand’s founder, Gwyneth Paltrow, the kind of A-list celebrity who inevitably draws constant coverage in entertainment media. And part of it comes with the kind of wellness advice Goop explores across…
How the Stakes to Build—and Fund—a DTC Brand Have Fundamentally Changed
The world in which direct-to-consumer brands used investment money to acquire customers on the cheap through digital channels is long gone. But that doesn’t mean the DTC world is necessarily in a bubble, argued Ben Lerer, managing partner at Lerer Hippeau, and CEO of Group Nine Media, on stage at Adweek’s Challenger Brands Summit at…
Jimmy John’s Names Darin Dugan as New CMO
Jimmy John’s today announced that Darin Dugan will be the sandwich chain’s new chief marketing officer. Dugan brings a wide range of experience in food marketing to the brand. Most recently, he served as vice president of marketing for Sonic Drive-In. Prior to that, Dugan held a senior position at Applebee’s and spent more than…
Spice Marketer McCormick Taps 360i As Media AOR
Iconic American spice and seasoning products marketer McCormick has tapped Dentsu Aegis Network’s 360i to be its media agency. Billings were not disclosed, but the assignment follows a competitive
review and includes planing and buying for all media channels for the McCormick North America Business division, including such brands as McCormick, French’s, Frank’s, Club House, Zatarain’s, and Old
Bay.
review and includes planing and buying for all media channels for the McCormick North America Business division, including such brands as McCormick, French’s, Frank’s, Club House, Zatarain’s, and Old
Bay.
What Happens To The Bloomberg Ad Money Now?
Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the… Continue reading »
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