Month: March 2020

The new coronavirus is wreaking havoc worldwide as uncertainty reigns, and marketers aren’t immune. This week on The Big Story, the team diagnoses the effect of COVID-19 on 2020 ad budgets, work productivity and the industry conference circuit. Advertisers won’t necessarily spend less, but they will probably start shifting budget to channels where they know… Continue reading »

The post The Big Story: Coronavirus Fears And SSP/Agency Handshakes appeared first on AdExchanger.

Dativa is a fast-growing data science services start-up providing custom TV measurement strategy and solutions to brands, agencies and media companies.

This time it’s the UK operation, where CEO Tom George is out, being replaced by Karen Blackett who already has a big job at WPP. She’ll be doing double duty.

Even as Madison Avenue’s major ad forecasters begin reassessing their outlooks to factor the impact the Coronavirus outbreak is having on the media marketplace, a major Wall Street securities firm
this morning is lowering the outlook for travel ad spending, which at $20 billion currently is the sixth-largest online ad category.

TV is becoming more addressable around the world. GroupM is getting in on the trend with the expansion of its addressable TV business Finecast to Canada on Thursday as its first North American market. Finecast was launched in the fall of 2017 in the United Kingdom to help buyers and sellers target audiences on linear… Continue reading »

The post GroupM Launches Finecast Addressable TV Group In North America appeared first on AdExchanger.

Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pulled in so far for the 2020 Tokyo Olympics could be on the line.

Comcast FreeWheel’s “NowFront” upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event.

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.Accenture Interactive has grown massively in the 11 years since its founding. Accenture Interactive has grown massively in the 11 years since its founding. The agency division of consulting giant, Accenture has annual revenue of $10 billion and is… Continue reading »

The post Podcast: Accenture Interactive’s Big, Fat, Unified P&L appeared first on AdExchanger.

The decision follows news that a contractor who had been in one of the offices was diagnosed with COVID-19.