Month: March 2020

Comcast’s NBCU is not expecting a disruption to its airing the Summer Olympic Games in Tokyo, but it has insurance and contractual protections. Dan Lovinger, EVP ad sales, NBC Sports Group, issued a
statement: “We recently surpassed $1.25 billion in national advertising for Tokyo, which exceeds our sales total for Rio 2016 and is a new Olympic record.”

Biden won nine states including a big delegate grab in Texas. Bloomberg spent a massive $198.4 million on Super Tuesday vs. Biden, who was a big winner on the night.

There’s a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively “data-intensive” and the culture of American
universities educating the next generation of industry professionals, a new report from the Association of National Advertisers finds.

The newly named BETC Fullsix combines digital agencies ekino, MFG Labs, BETC Digital and Fullsix, and a pitch that these shops have complementary services that make them stronger when united.

If you’re like me, you probably haven’t had many restful night’s sleep the past few years. So today’s column is devoted to letting America sleep restfully again, or in the spirit of grassroots meme
movements: #LASA, for “Let America Sleep Again.” I hope it catches on. Here’s why.

Somewhat helpful in keeping streamers’ churn low is the ease of cancellation and return. A simple click on a service’s app/platform does the trick.

Karen Blackett is taking over as Chief Executive of GroupM in addition to her role as country manager for WPP, “Campaign” reports. She replaced Tom George, who has stepped down after 15 years with
WPP.

The new “Hawaii Five-0” is ending its run on April 3. Will there ever be another?