Remember those predictions back in December? Set them aside for now. They didn’t factor in the Covid-19 crisis, a development that wasn’t on anybody’s radar at the time.
March 4, 2020 – That butane lighter may…
That butane lighter may be stubborn, but it’s no match for me!
Pearls Before Swine by Stephan Pastis for Wed, 04 Mar 2020
Dilbert by Scott Adams for Wed, 04 Mar 2020
Fox News Is First to Cancel An Upfront Over Coronavirus
So far, upfront events panned by others — including CNN, FreeWheel, A&E and AMC as well as IAB’s NewFronts — are still on.
As DSPs Go Under, Exchanges Get Tough About Getting Paid
The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. AudienceScience. Each DSP left unpaid invoices to suppliers when they went bankrupt or closed, forcing exchanges to eat the losses or claw back money they already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,… Continue reading »
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Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything
It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course… Continue reading »
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The Biden Resurgence
Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’
Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last… Continue reading »
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Quarantined: How The Coronavirus Shutdowns Impact Marketers
The coronavirus outbreak has caused marketers to rethink their 2020 budgets, delay campaign launches, sit out conferences and experiment with remote work. Despite this disruption, we’re still largely in wait-and-see mode in terms of how the virus will impact operations in the United States. Here’s the quick lowdown on how COVID-19’s warpath through the world… Continue reading »
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