Month: March 2020

The B2B advertising company Madison Logic launched an account-based marketing (ABM) integration with LinkedIn’s Marketing Analytics API on Tuesday. The product connects LinkedIn data with campaign delivery and performance for a better understanding of B2B advertising at an account level. ABM is the B2B industry approach that focuses on specific job titles or account holders… Continue reading »

The post As LinkedIn Allows Richer Use Of Audience Data, Madison Logic Taps In appeared first on AdExchanger.

France has banned indoor gatherings of more than 5,000 people and Cannes organizers are said to be scrambling to draw up an action plan.

Researchers have demonstrated how voice assistants can be secretly activated to make phone calls, take photos, and read back text messages without ever physically touching the device.

The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 8 at the Javits Center.

After a series of recent on-air gaffes, long-time host of MSNBC’s “Hardball” Chris Matthews is retiring. Matthews made the announcement on-air on Monday — which he said would be his last show after a
20-year run. Matthews faced criticism for comparing Bernie Sanders’ primary win in Nevada to the Nazis taking over France. Recent GQ journalist Laura Bassett revealed recently that before going on
2017 “Hardball” episode, Matthews made inappropriate comments about her appearance before she went on the show. Long before these events, reports suggested that MSNBC was already working with Matthews
on his retirement, which would have taken place after the Presidential election.

The Cox-owned solution now enables planning through real-time measurement of campaigns, including media plan forecasts using GRPs and broadcast calendar flighting.