Startup Guesty Under Investigation for Illegal Airbnb Bookings in NYC

In a subpoena filed Monday, city officials say startup Guesty has facilitated the expansion of short-term rental empires that violate local rules.

GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes willContinue reading »

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GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty

There’s a tremendous amount of uncertainty in a just-released alert on the impact the Coronavirus may have on the advertising industry from GroupM’s Business Intelligence unit, including the language
it uses to qualify it. The 1,527-word report uses the word “may” 13 times and the word “uncertainties” three times to explain how the virus could impact various aspects of the ad business, including
both consequences and opportunities, as well as mega events like the Tokyo Sumer Olympic Games. Generally speaking, uncertainty does not bode well when it comes to advertisers committing — or
canceling — advertising budgets.

Reporter’s Notebook: Trump Rally More Stand-Up Than Politics, Hits Rivals Below The Borscht Belt

CHARLESTON, SC — Love him or hate him, Trump is undeniably an entertainer. But I was surprised attending my first Trump campaign rally here Friday night to learn exactly what form of entertainment he
provides: stand-up comedy. Yes, he was here to rally supporters and remind them about his popularity vs. his Democratic rivals who are competing to win the Palmetto State’s primary today, but mainly
he was working the room like a skilled comic, delivering one-liners and improv-ing riffs to entertain, more than turn out any voters.