Month: March 2020

Facebook will begin rolling out its Community Help feature in Australia, Canada, France, the U.K. and the U.S. over the next few days to enable people to help community members who are most impacted by the coronavirus pandemic. The social network debuted Community Help in February 2017 as an extension to its Safety Check feature,…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. March 31 WPP Cuts Executive Committee Salaries By 20% WPP said Tuesday that its executive leadership team will take a 20% pay cut… Continue reading »

The post Live Industry Updates: WPP Cuts Executive Committee Salaries By 20%; Maven Lays Off 9% appeared first on AdExchanger.

As of last week, Visa–a sponsor of the Olympic Games for over 30 years–had 80% of its Olympics-centric creative completed, and with just four months until the opening ceremony in Tokyo was planning to begin its rollout this spring. Those plans, of course, came to a screeching halt after the International Olympic Committee (IOC) announced…

Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of 170, the U.S. Ad
Market Tracker is up 2.4% from February 2019, though its actually down 9.1% from February 2018, which included incremental ad spending attributed to NBC’s coverage of the 2018 Winter Olympic Games
from Pyeongchang, South Korea, and was he best February since MediaPost and Standard Media Index began tracking U.S. ad demand.

Jayne Peressini, senior director of growth marketing at DraftKings, quips that she’d been practicing social distancing for a long time before the coronavirus took over all our lives – she’s got two kids under the age of three at home. Evenings are spent playing family games and binge watching “Tiger King” on Netflix with her wife,… Continue reading »

The post Social Distancing With Friends: Jayne Peressini appeared first on AdExchanger.

From 2008 to 2009, we had The Great Recession. In 2020, thanks to the coronavirus, we’re living in The Great Uncertainty. But one thing is certain: Ad spend will tumble. “It’s always a safe assumption that in a declining economy you also see a deceleration in ad spending,” said Brian Wieser, global president of business… Continue reading »

The post How To Find The Bright Spots In A Bad Ad Economy appeared first on AdExchanger.

As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron’s Group are giving potential clients an additional incentive to advertise in their print pages. The two News Corp.-owned publications will offer an unusual guarantee to print advertisers who take out an ad between April 1 and June 30, the company…

Pandora debuted its Listen In With series Tuesday, featuring quarantine/work from home playlists from musicians. The playlists also include commentary about their track choices and connection to the music, as well as what’s inspiring them and keeping them busy. Listen In With is available on all tiers of the audio-streaming service. Artists available at debut…