One thing seems crystal clear right now: there are few segments of society untouched by the havoc of COVID-19. This broad impact means there are countless causes in need of monetary and other support. If your business wants to team up with or otherwise support a cause or charity, think carefully about how you structure…
Cannes Lions Wants To Hear Your Inspiring COVID-19 Marketing Story
The group is collecting stories of how agencies and marketers are responding creatively to the COVID-19 crisis and aggregating them on an open-access microsite.
Acura PR Exec Shifts To Advertising
Previously, the position was held by Susie Rossick, who is retiring from the automaker.
Google Uses Search Home Page To Thank Medical Community, Raise Funds
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund.
AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019
Mobile attribution and data analytics company AppsFlyer released the 10th edition of its Performance Index, which analyzes the performance of mobile media sources. For this report, AppsFlyer analyzed 21 billion application installations and 52 billion app opens across more than 16,000 apps from July through December 2019. The report showed that, for the first time,…
Tokyo Olympics’ New Date; Ryan Reynolds’ Mint Mobile Surprise: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Coronavirus News from the Ad World Keep up…
IAB Reschedules NewFronts For Mid-June
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said at the time it would offer a virtual streaming option
to presenters.
to presenters.
ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising ‘KPI’
If there was any doubt that the advertising world has shifted from branding to performance as its chief “KPI,” or key performance indicator, it should be laid to rest by an in-depth study of marketers
of all sizes being released today by the Advertising Research Foundation. “Sales,” not “brand equity,” was by far the top KPI among advertisers both big and small, according to the ARF’s just-released
2019 “Organizational Benchmark Study.”
of all sizes being released today by the Advertising Research Foundation. “Sales,” not “brand equity,” was by far the top KPI among advertisers both big and small, according to the ARF’s just-released
2019 “Organizational Benchmark Study.”
Opendorse for Business Brings the Social Media Publishing Tool Beyond Sports
Social media publishing tool Opendorse was all set to expand beyond its sports roots and make its solution available to businesses of all types earlier this month, but then, sports ground to a halt due to the coronavirus pandemic. However, co-founder and co-CEO Blake Lawrence believes the time is now right, unveiling the company’s new…
IAB Postpones NewFronts for Almost 2 Months
Three weeks after shifting this year’s Digital Content NewFronts to a virtual event in light of the novel coronavirus, the Interactive Advertising Bureau is now postponing the entire annual event for nearly two months. The NewFronts, which had been slated to take place April 27-May 6, have been moved to the week of June 22,…