College is one of the things that’s taken an exceptionally weird turn in the last several weeks. Starting with spring break, pretty much every part of the stereotypical college experience has been upended or canceled in the past several weeks, with no return to normalcy in sight. That includes important resume-building opportunities such as internships….
Doctors Subtly Become Superheroes in This Inspired Poster Campaign
McCann Belgrade has reimagined doctors and nurses as superheroes in a new outdoor campaign that uses a simple and subtle visual to thank healthcare professionals for their efforts during the coronavirus crisis. The series of three posters, created by the agency’s head of art, Lidija Milovanovic, shows portraits of medical workers with pressure marks on…
The Seinfeld Strategy for Climate Change
Mondelēz Shifts Investments To Paid Media To Capture Online Orders And US Snacking
Retail foot traffic and recessions be damned, people need to snack. That fact has boosted Mondelēz, despite the coronavirus crisis and economic downturns. And, unlike in previous recessions, Mondelēz is investing to win market share, instead of cutting spend to protect the bottom line, CEO Dirk Van de Put told investors on a quarterly earnings… Continue reading »
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This Minimalist Ridesharing Ad Asks You to Visualize Your First Trip After Quarantine
With quarantine restrictions limiting the production of new video footage, one rideshare company is tapping a new type of visual medium: its audience’s imaginations. A new campaign from Cabify Argentina and Havas’ Buenos Aires-based Hoy agency asks viewers to imagine their first trip to visit a friend or loved one after lockdown measures eventually lift….
The Job Market ‘Hurricane’ Facing College Seniors | WSJ
WPP’s Best-Case 2020 Scenario Is Flat Sales, And Its Worst Is A 40% Decline
WPP is slogging along with the rest of the agency market. Q1 like-for-like revenues were down 3.8% to $3.5 billion, the company said Wednesday. In North America, WPP’s largest market, like-for-like revenue was down 1.9% to roughly $1.2 billion. Grey, GroupM and VMLY&R all grew in the region, but revenues began to sag across the… Continue reading »
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The Fresh Prince of Bel-Air Cast Reunites on Snapchat
The cast of long-running hit sitcom The Fresh Prince of Bel-Air, which ended production in 1996, is reuniting on star Will Smith’s original show on Snapchat. Will From Home, a Snap Original that chronicles Smith and his family practicing social distancing, will present its two-part season finale Wednesday and Thursday (April 29 and 30) exclusively…
Food, Home Focus Give Discovery a Ratings and Revenue Edge During Pandemic
Covid-19’s early impact on the TV advertising industry will become starker over the next week, as more media companies announce their first quarter earnings. Last week, AT&T reported a 24.1% year-over-year quarterly decline in advertising revenue among its Turner networks, due in part to the coronavirus-related cancellation of March Madness and NBA games. Most media…
D&I TBD: Anomaly’s Jezz Chung Gets Real About the Pandemic’s Emotional Impact
Jezz Chung, Anomaly’s diversity and engagement lead, joins us this week for Episode 2 of Adweek’s new podcast, D&I TBD. Speaking with diversity and inclusion reporter Mary Emily O’Hara, Chung muses on how inclusive workplace goals are shifting during Covid-19 layoffs and cutbacks. “Moments of crisis tend to reveal how people really feel and what…