Month: April 2020

Executives at Cond? Nast, the international media company that includes publications like Vanity Fair, Vogue, GQ and The New Yorker, will temporarily reduce pay and consider the number of layoffs it has to make in response to COVID-19’s impact on its business, CEO Roger Lynch told staffers in an email today. “[I]t’s very likely our…

In 20 years, Salesforce has gone from 4 to 35,000 employees. Its mission statement could not be more fitting for our times: “to empower companies to connect with their customers in a whole new way.” Connections are key in any organization. Often, marketing is the way to coalesce a connective message. So, how is Salesforce…

Joe Eberhardt, president and chief executive officer of JLR North America, is assuming Kim McCullough’s duties.

Even as the White House signals it plans to begin “opening” America back up sooner than originally anticipated, the percentage of Americans who believe things will return to normal by June continues
to decline, falling to less than half (46%) in the most recent of a series of weekly tracking surveys conducted by Ipsos. That was one of the central data points presented by Ipsos Public Affairs
President Cliff Young during the Advertising Research Foundation’s virtual “Town Hall” Thursday on COVID-19’s impact on “Public Attitudes, Emotions and Values.”

A few people have asked me what makes the coronavirus any different from other cause marketing. Some have suggested that banning COVID-19-related award entries unfairly dismisses campaigns that have a positive influence on consumer behavior around the disaster. I understand the concern, but not everything is black and white. I have nothing against cause marketing…

Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic. A Dentsu Aegis spokesperson declined to specify whether management or executive pay saw deeper salary reductions Dentsu Aegis Network employs about 45,000 people across 145 countries and… Continue reading »

The post Dentsu Aegis Network Cuts Employee Salaries By 10% appeared first on AdExchanger.

Resh Sidhu has joined digital creative agency Barbarian as its executive creative director. She takes over from Leo Leone, who had served in the agency’s top creative role since 2017. It’s unclear what his future plans are. Prior to joining New York-based Barbarian, Sidhu served as group creative director at AKQA, where she worked with…

As you browse your Facebook Gaming feed, you may come across posts related to games that you’re not interested in. Did you know that Facebook allows you to “snooze,” or temporarily mute, posts related to these games? Our guide will show you how this is done. Step 1: On the Facebook Gaming feed, tap the…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. April 11 InMobi Avoids Coronavirus Layoffs With Stock Compensation Plan Mobile advertising platform InMobi is revising its compensation structure for employees in an… Continue reading »

The post Live Industry Updates: InMobi Saves Jobs With Stock Compensation Plan; Hearst Gives Workers A Bonus appeared first on AdExchanger.

Dust off those thinking caps, students, and solve some algebraic equations or fill in the blanks of Shakespearean soliloquies-because there’s a free Whopper in it for you if you do. Burger King, which recently tweaked its nickname to be the “Stay Home of the Whopper” to encourage fans to order delivery during the COVID-19 pandemic,…