Month: April 2020

  The advertising industry faces “imminent upheaval” as their tracking-heavy approach to digital advertising is being rejected by browsers, regulators and consumers. “Change is no longer a nice idea. It has become a requirement,” said Forrester VP and principal analyst Joanna O’Connell, who authored a report last week about how marketers need to address this… Continue reading »

The post Forrester: Advertising Faces ‘Imminent Upheaval’ From Targeting Practices appeared first on AdExchanger.

The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic has set in among major marketers and agency media
buyers. That’s the finding of two surveys of top ad execs conducted by Advertiser Perceptions. A significant percentage said they were basing their plans on signals surrounding the pandemic and not
economic or ad marketplace indicators.

As the coronavirus’s fallout suddenly threatens Disney’s future, executive chairman Bob Iger — who turned over the CEO reins to Bob Chapek just six weeks ago — is now “smoothly” but unofficially
taking charge of shaping a post-pandemic Disney.

National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram. The publisher teamed up with Facebook’s Spark AR platform on the initiative, which Nat Geo pointed out uses the front-facing camera, while most AR experiences use the selfie camera. “We have been…

As the coronavirus spreads through communities, hate continues to be a troubling trend–and the results of a poll in partnership with Fishbowl reveal disheartening data. Over 70% of Asian Americans working in advertising and marketing say they have encountered anti-Asian bias since the pandemic began. The survey included verified members of two of the workplace…

Two commentaries in high-profile places last week took issue with aspects of the ways in which President Trump and New York Gov. Andrew Cuomo have been appearing on TV.

The coalition behind The Great American Takeout Has Teamed with Coca-Cola on a gift card giveaway sweepstakes that includes a $5,000 grand prize.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek’s Media All-Stars: 18 Execs Masterfully Mingling Data and Instinct…