Once again, Aviation Gin has proven itself a titan of advertising in Adweek’s thrilling March Adness bracket, claiming the championship for the second year running. Starting with a sixth-seed ranking (because of course we have to give our heroes room to continue growing), Aviation Gin made short work of some of the world’s biggest brands….
U.S. Cellular Sends $40 Million Creative Account to Leo Burnett
Last month, mobile network operator U.S. Cellular named Leo Burnett as its lead creative agency, expanding its partnership with the agency while ending its relationship with MullenLowe. MullenLowe took over the creative account in 2012, following a review that included incumbent Riney. Its work for the brand included a seven-hour pre-roll ad of grass growing…
Why the World Health Organization Turned to a Virtual Influencer to Share COVID-19 Tips
The World Health Organization has enlisted a fake human to help with a very real challenge: how to get accurate, vetted information about COVID-19 in front of millennials and Gen Z. Knox Frost, a virtual influencer with more than 1 million Instagram followers, is now helping solicit donations and tout social distancing, hand washing and…
Piper Sandler: Snapchat Is Teens’ Favorite Social Platform
Visual communication continues to drive teens’ use of social media platforms, which bade well for Instagram, Snapchat and TikTok in the newest semiannual Taking Stock With Teens survey from Piper Sandler. Those app were the top three in a survey of 5,200 teens in 41 states in terms of engagement (Instagram, Snapchat, TikTok) and teens’…
This PSA About Social Distancing Is the Most Effective So Far
There are many ways to visualize a pandemic, from global heat maps to the ubiquitous line charts that have accompanied the call to “flatten the curve” by limiting the spread of COVID-19. But the Ohio Department of Health and Dayton agency Real Art have found what just might be the most effective way of showing…
Number of Distressed Retailers Grows With Worsening Economy
As the coronavirus pandemic continues to exact a toll on merchants large and small–from tech-savvy startups to legacy brick-and-mortars–analysts are gaining more insights into the state of retail and the companies most acutely affected. The prevailing view, unsurprisingly, is that retail is deeply suffering while stores stay shuttered across the U.S. to comply with social…
Social Distancing With Friends: Karima Zmerli
One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story. “For me the most important thing was to understand what model has been… Continue reading »
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Instagram Direct Messages via Desktop Are Now Available Globally
Instagram began testing Instagram Direct messages via the web on desktop in January, and the Facebook-owned photo- and video-sharing platform released the feature worldwide Friday. *Sliding into your DMs* Now you can get and send Instagram Direct messages on desktop, no matter where you are in the world ???? pic.twitter.com/CT2SwuxHTv — Instagram (@instagram) April 10,…
Why Detroit’s Disadvantages May Fuel Its Coronavirus Crisis | WSJ
Network Scatter Ad Terms Become ‘Flexible,’ Upfront Projected To Be ‘Very Light’
The current network TV scatter advertising marketplace has become very flexible, according to top media buyers, and the outlook for the 2020-21 upfront may be one of the lightest ever in terms of the
percentage of network ad inventory sold. That’s the finding of “ad checks” conducted over past week with top industry executives by the equities research team at BMO Capital markets.
percentage of network ad inventory sold. That’s the finding of “ad checks” conducted over past week with top industry executives by the equities research team at BMO Capital markets.