Month: April 2020

The economic impact of the coronavirus crisis on the advertising industry has laid bare the ugly truth of ad tech: that many in the ad-tech ecosystem were media resellers, despite positioning themselves as tech companies. We all know why this is: Tech is bankable–media not so much. The fragility of this wishful thinking was exposed…

Welcome, graduating class of 2020! Ouch–I know. In just a few weeks, hundreds will graduate from portfolio schools like the Creative Circus, VCU and Miami Ad School; thousands will be graduating from undergrad programs like BYU, Syracuse and the University of Texas. Only months ago, the job market was on fire. But oh so quickly…

Trolls World Tour may not be heading to movie theaters, as originally planned, but the feature film from DreamWorks Animation and Universal Pictures is making its presence felt on digital and social platforms prior to its release via on-demand via streaming platforms in the U.S. Friday (April 10). Universal teamed up with Snapchat on an…

The sell-side ad tech company OpenX said in a note sent to clients Thursday it has added an insurance line to cover potential DSP payment defaults and warned publishers against working with supply chain intermediaries that won’t insure campaign spend. “Our strong advice to you is to only work with exchanges that can indemnify you… Continue reading »

The post OpenX Adds Insurance Line For DSP Payment Defaults appeared first on AdExchanger.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. As the World Prepares for a Very Different Easter, Brands…

One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is now in the process of dissolving entirely this year, as most presenters have decided to delay their virtual events for…

Between early March and early April, market research firm Ipsos registered the largest decline in American consumer confidence since 2010. From March 3, before social distancing defined our lives, to April 1, the Ipsos Primary Consumer Sentiment Index clocked a precipitous dip in US consumer confidence, from 60.1 points to 45.5. The downtrend appears to… Continue reading »

The post Consumer Confidence Cratered Thanks To COVID – But There Are Glimmers Of Hope appeared first on AdExchanger.

Marcel is here. Near the end of March, Publicis Groupe CEO Arthur Sadoun announced in an internal video that the holding company was accelerating the global launch of its AI-driven connectivity platform Marcel, beginning with the U.S. this week, citing the need to stay connected to meet both employee and client needs. Publicis Groupe chief…

Plus: Revisiting the trial of Ira Einhorn, ridding the internet of ghost websites, and testing tigers for Covid-19.

In a special series of podcasts focused on the impact of the COVID-19 pandemic, the IPG Media Lab’s “Floor 9” media futures podcasts series feature guest speakers including Foursquare CEO David Shim
and others addressing issues such as brand safety, media spending, sports programming, eCommerce, influencer marketing, and a variety of other disruptions.