Month: April 2020

‘Harry Potter’ movies wlll be simulcast on USA, Syfy and E! on three consecutive Friday nights starting tonight, and other Universal family films will air on Telemundo, in Spanish, on three Saturday
nights, starting this weekend. All will have nearly a half-hour less national advertising than usual, thanks to the exclusive Target sponsorship.

Advertisers are being forced to change the way they are contributing to the world. My suggestion: Be there in the best way possible.

Julian Fellowes and his “Downton” producers have reconvened to produce another saga of English society, “Belgravia.”

For the first time since 1952, there will be no Easter egg roll at the White House. In the U.K., the nation’s annual Cadbury-sponsored Easter egg hunts are no longer happening, and the company is looking to donate its unhidden, unfound chocolate eggs to charity. The Vatican is closed. So are churches for the most…

Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce…

Forget client dinners, Thirsty Thursdays and team drinks. The advertising world is going all in on the Zoom happy hour. “I wasn’t too sure about Zoom Happy Hours at first. Did I really want another meeting on my calendar? But I soon learned how fun and relaxing they can be,” said Sara Badler, SVP of… Continue reading »

The post Zoom Happy Hours Are Taking Over Advertising appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terah Bocchi, senior vice president of sales at Bidtellect. Yes, this is hard. My kids are currently screaming in the background. I’m not sure what the cause of the moment is –… Continue reading »

The post Working From Home With Kids: An Honest Assessment appeared first on AdExchanger.