Month: April 2020

Quick-service restaurants have only recently embraced online pickup and delivery. These new systems are now being adopted at a breakneck pace as the coronavirus forces the world to shift to contactless delivery. COVID-19 is accelerating existing QSR trends around use of technology to enable contactless delivery, said Yum! Brands CEO David Gibbs during the company’s… Continue reading »

The post COVID-19 Accelerates Digital Ordering At KFC, Taco Bell And Pizza Hut appeared first on AdExchanger.

Beauty brand L’Or?al USA teamed up with Snap Inc. to release eight custom-branded augmented reality lenses for desktop application Snap Camera. The lenses will be featured in a dedicated beauty area on the app’s opening page, and they are available globally. Snap Camera users can “try on” a variety of beauty looks from L’Or?al brands…

WPP announced its Q1 earnings today and, as expected, Covid-19 contributed to a revenue decline for the first three months of the year. In a statement accompanying its financial results, WPP acknowledged further cost-cutting measures, including “voluntary salary sacrifice from over 3,000 senior roles,” moving some employees to part-time roles and “some permanent headcount reductions.”…

When TBWA/WorldHealth launched the #BlackHealthNow initiative in February, it was an in-house campaign to raise awareness around medical bias and to empower black communities with health education. At that time, no one saw the Covid-19 crisis overwhelming the globe or was prepared for the disparate impact it would have on people of color. TBWAWorldHealth Now,…

Budweiser today released a second, 90-second PSA-style ad harking back to its iconic “Whassup” spot from 1999, with added star power from Insecure’s Issa Rae and Yvonne Orji, The Umbrella Academy’s Emmy Raver-Lampman and Broadway star Daveed Diggs. Gabrielle Union and Dwyane Wade are back, too, to check in on everybody through video chat. The…

There are many ways to help individuals and small businesses struggling right now because of the global shutdown caused by Covid-19. A simple cash donation is perhaps easiest, but ad agencies–always on the lookout for ways to prove their creative chops–have come up with some lighthearted and, dare we say, fun ways to drum up…

TikTok chief information security officer Roland Cloutier outlined the video-creation platform’s security focus for the near future. Cloutier said in a blog post that TikTok is engaged with leading cyber security firms to accelerate its work in advancing and adhering to globally recognized security control standards including NIST CSF, ISO 27001 and SOC2. TikTok plans…

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. April 29 Axios To Return PPP Loan A week after disclosing that it had avoided layoffs and pay cuts by securing a $4.8… Continue reading »

The post Live Industry Updates: Axios To Return PPP Loan After Securing Alternative Capital appeared first on AdExchanger.