Month: April 2020

This week on The Big Story, James Hercher provides some color into what’s going on with Amazon’s affiliate program. Earlier this week, he reported how Amazon had removed third-party vendors from the program. We’ll explore what’s going on and why Amazon came to this decision. In short, removing these vendors boosts Amazon’s margins. Affiliate networks… Continue reading »

The post The Big Story: A World Without Sports, And Without Third-Party Amazon Affiliates appeared first on AdExchanger.

In recent weeks, a handful of brands have changed their logo to encourage people to stay home and practice social distancing. Not Frito-Lay. In a new 60-second spot titled “It’s About People,” Frito-Lay argues that the current moment is not an opportunity for brands to grab the public’s attention by demonstrating their cleverness, creativity or…

Like many professionals in the marketing and advertising industry, the coronavirus put award-winning commercial and film director Alex Grossman’s gigs on hold. At first, the Santa Monica-based ad veteran was “bummed and worried,” but soon he realized that he wasn’t the only one affected, and he knew that small businesses–especially the ones that relied on…

As Covid-19 keeps people indoors, delivery and other contract workers are more visible than ever—making this a pivotal time for them to secure basic rights.

Live (maybe) from New York (maybe), it’s Saturday Night! This weekend, Saturday Night Live will return with new content, which will air in its usual 11:30 p.m. timeslot on NBC. The material will all be produced remotely, as the production practices social distancing, according to the network. The episode will include a Weekend Update segment,…

Launching a new business in the middle of a global pandemic may be an anathema for most startups, but for some, it can actually represent an opportunity. That’s what long-time Madison Avenue creative
chief Elizabeth Elfenbein is experiencing as part of the team launching remote health and wellness platform Cherish Health.

Peter Naylor, the svp and head of advertising sales at Hulu, is leaving the streaming service for a new role at Snap, the social media platform announced today. Naylor, who has been at Hulu for six years, will join Snap in early May as vp, Americas, a newly created position in which he will be…

For everyone who’s been mourning a canceled trip, feeling the travel itch or longing for something–anything–less familiar than the living room couch where we all now live and work, DoubleTree by Hilton wants to help. The hotel chain today released an official at-home recipe for its famous chocolate chip cookies. More than 30 million of…