Month: April 2020

Processed Philly cheesesteak filler doesn’t normally exude an aura of clarity, reason or truthfulness, but this is 2020, and normalcy has temporarily ceased to exist. Instead, our timeline has been disrupted by a global pandemic, to which we’ve responded with a collective groan. Steak-umm emerging as a woke beacon of light in an online sea…

Human generosity often shines when disaster strikes. However, this pandemic risks turning us inward as we face social distancing and uncertainty. While this crisis is unlike any other in living memory, past experience tells us that, by acting generously, brands are granted an invitation to speak up and take action but must do so without…

Disney+ has now rocketed to some 50 million subscribers worldwide in just five months. In the past two weeks, Disney+ was launched in eight Western European countries including the U.K., Ireland,
France, Germany, Italy, Spain, Austria, and Switzerland.

US Foods provides restaurants with logos, videos and digital Easter-themed menu templates they can use to promote “Eat In For Easter” takeout orders.

The independent entertainment company Fuse Media has already moved around some of its spring plans in the wake of the ongoing COVID-19 pandemic. Heading into early upfront conversations, the company, which targets Latinx and multicultural viewers, is expecting to be even more fluid as it faces an uncertain and challenging moment for advertisers and broadcasters…

Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media is expanding at an even higher rate.
The findings belie the metaphor of “social distancing,” and indicate that a better term might be “social redistribution” — from the physical world to the virtual one.

With the coronavirus pandemic putting more of an emphasis on communication via social media and other digital means, Giphy has seen usage of its GIFs rise 33% over the past month. The company said in a blog post Thursday, “Giphy is a natural form of expression for these digital conversations. As such, our data has…

This is a daunting and defining moment for this generation of marketers and the brands we devote so much of our time to building. Marketing was already bloody complicated, and now we’re learning a new set of brutal rules while trying to secure the future of our families and businesses. Some of us are trying…

Ask yourself how much free can TV users stand – in an already glutted market? And where will all these freebies land in a post- or lessor- COVID-19 world?

Mobile-only Quibi had generated about 300,000 app downloads (including pre-orders) by the end of its April 6 launch day, and it generated 23X fewer tweets on its launch day than Disney+ did when it
debuted in November 2019.