Month: April 2020

William Lewis, CEO of Dow Jones and publisher of The Wall Street Journal, will step down from the roles he’s held for nearly six years. Lewis began in his position as interim CEO in 2014 after Lex Fenwick resigned from the News Corp-owned company. The news of Lewis’ departure was originally reported by the Financial…

As data slowly reveals that black and Latino communities have been the hardest hit by COVID-19 deaths in many U.S. cities, Black Entertainment Television (BET) is stepping up to help. The Viacom subsidiary announced today that it is launching a new partnership with United Way to raise money for black communities impacted by the pandemic….

Recent days have been particularly tough on media companies as they’ve had to make difficult decisions because of decreased ad dollars and canceled events due to COVID-19. They’ve handed down pay cuts, changed 401K policies and, in the worst scenarios, furloughed and laid off employees. To help offset the pain of their suddenly jobless colleagues,…

With so many people in their homes around the clock and a large percentage of restaurants shuttered for now, many people are finding themselves needing to cook their own dinners–maybe for the first time in a while, or the first time ever. So they’re turning to experts like New York Times food columnist Alison Roman….

Facebook is granting some developers early access to its Data Use Checkup, an annual process that enables them to ensure that their access to application-programming interfaces and their use of data comply with the social network’s platform policy. Director of platform partnerships Konstantinos Papamiltiadis detailed the differences between Data Use Checkup and Facebook’s existing App…

As every industry grapples with how to navigate the coronavirus pandemic, delivery and courier services continue to forge on. Their services are essential as the public relies on the likes of Amazon, FedEx, the United States Postal Service (USPS) and UPS not only to deliver goods but to provide comfort in a fraught time. In…

Small advertisers stick with what they know during a recession – and what they know is Facebook. As of January, Facebook had more than 8 million active advertisers on its platform, of which multiple millions are no doubt small and medium-sized businesses. Facebook doesn’t break out how many SMBs there are in its overall advertiser base… Continue reading »

The post Facebook Shores Up Its Relationship With SMBs – So That They’ll Survive The Crisis To Advertise Another Day appeared first on AdExchanger.

Today, McDonald’s reported that U.S. comparable sales in March declined 13.4%, demonstrating the resiliency of fast food chains during the coronavirus pandemic. Quick service restaurants, whose businesses rely heavily on take-out, delivery and drive-thru, are expected to fare better than their casual dining counterparts that depend on sit-in dining. For the week ended March 29,…

It’s been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there’s market-based proof. An analysis of Facebook’s ad market data by Boston agency Gupta
Media shows Facebooks CPMs have fallen to the lowest level ever, less than $2.

Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye. The brand, which has partnered with Modern Family throughout its 11-season run, has created a goodbye spot that will air twice during the Modern Family retrospective airing at…