In 2011, Kristen Colonna met a professional challenge head-on. As OMD’s group account director overseeing innovative communications strategy for PepsiCo, she was tasked with getting more women to buy Lay’s, Tostitos and SunChips. Through a variety of platforms and promotions, it worked. In fact, her team’s success earned them a Guinness World Record for the…
U.S. GDP Hit, Meat Plants to Remain Open | WSJ
Tea with GaryVee 025 – Wednesday 9:00am ET | 4-29-2020
Can’t wait to join you guys at 9:00 a.m. ET 🙂
Text your question and number to 212-931-5731 to be on the show!
Poshmark Gets Into the Stories Game With Posh Stories
Social commerce platform Poshmark has some Stories to tell. Posh Stories, a new feature enabling users to create and share short, shoppable videos and photos and bring their listings to life, will begin rolling out Wednesday with the aim of reaching all members in the U.S. and Canada over the next few weeks. Poshmark CEO…
Shifting Marketing From Focusing on the Masses to Millennials Instead
Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to step down from the pedestal and help young people live better lives. From living bigger to living better These couple of months where…
A New Chatbot Tries a Little Artificial Empathy
A bot created by Facebook aims to make conversation with people more natural, though it also could enable better fakes.
Klarna’s Digital Brunch Series Supports Drag Community Impacted by the Pandemic
Covid-19 has impacted everyone who makes a living off of live entertainment, including drag performers. The drag community, which largely makes their income off nightly shows, drag brunches and touring, has had to adapt to a new reality by taking their talents online. Klarna is doing its part to support drag queens impacted by the…
Facebook: Here’s How to Use the Feelings Sticker in Stories
Did you know that Facebook allows you to add a feelings sticker to your Stories posts so that you can share how you’re feeling with your viewers? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you’ve taken or imported a photo…
Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value — an estimated $393 billion loss — due to the disruption caused by the COVID-19 pandemic, according to a
projection released this morning by brand valuation firm Brand Finance. Globally, Brand Finance estimates the 500 most valuable brands worldwide could lose about $1 trillion in brand value due to the
pandemic.
projection released this morning by brand valuation firm Brand Finance. Globally, Brand Finance estimates the 500 most valuable brands worldwide could lose about $1 trillion in brand value due to the
pandemic.
On The Heels Of ‘Parasite,’ A Hard-Boiled TV Series From Korea
Other than “Parasite,” how many of us have ever really paid attention to movies or TV shows from South Korea?