Nike Captures the Moment Again, Saluting All Those Staying Active in Quarantine

Staying fit indoors is challenging enough. Staying motivated can be far more difficult. As athletics and activities of all kinds–from major league ballparks to neighborhood courts–have remained stalled amid the global response to COVID-19, those trying to stay on their game or just healthy have faced a range of challenges. Space is limited for many,…

Twitter Changes Its Data-Sharing Controls for Mobile App Ad Measurements

Twitter began alerting users to a change in how it shares data with business partners, specifically related to mobile application ads measurement. An update began appearing atop users’ feeds, reading, “An update to your data-sharing settings: The control you have over what information Twitter shares with its business partners has changed. Specifically, your ability to…

3 Lessons Learned From Marketing Through Coronavirus so Far

I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can’t help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime. Big business has had some impressive acts,…

Adweek Together: The Future of Marketing

We’re all in the thick of it now, but what comes after the coronavirus crisis? The changes in how we go about our daily lives and do our jobs are still unknown. What will the media landscape look like in a year? How will the advertising industry function, and how will marketing evolve? Today on…

Minneapolis Agency Makes Takeout Experience A Little Safer (And Sponsor Friendly)

Experiential marketing agency Street Factory Media has devised a clever way to make those trips to pick up a meal a little safer for restaurants and their customers.

Auto Ads Rise, Other Top Categories See Sharp National TV Declines

While many national TV ad categories such as restaurants, travel/tourism and retail have sharply declined, automotive, insurance, and household products have climbed.