Month: April 2020

While much of the trade press coverage and a fair amount of industry discussion has been on the impact the pandemic will have on TV advertising, a survey of 40 big ad executives conducted as part of
an annual survey by the equities research team at UBS indicates digital media, local TV and radio have the greatest immediate risk exposure.

Responding to a crisis, we do need a more rational cognitive mechanism — one less likely to be influenced by emotion.

With major U.S. sports leagues off the airwaves, deals to place sports programming on TV networks will still come at a sharply higher price and in turn for advertisers. The question is when.

Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens. The lens enables Snapchatters to select from a variety of Lego Dots styles to decorate frames around their faces. Lego/Snapchat Lego is also running video ads on…

You could argue that Lauren Speed-Hamilton and Cameron Hamilton are experts at falling in love while physically apart. During filming of the Netflix reality dating series Love Is Blind, the couple got engaged before seeing each other face-to-face and married in the season finale. Stella Artois has tapped the two, who are still together, to…

Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent… Continue reading »

The post Social Distancing With Friends: LiveRamp CEO Scott Howe appeared first on AdExchanger.

Did you know that Facebook allows you to share a page’s video playlist through Messenger From Facebook? You can share the playlist with multiple people or groups at the same time. Our guide will show you how this works. Note: These screenshots were captured in the Facebook and Messenger applications on iOS. Step 1: On…

It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The… Continue reading »

The post Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising appeared first on AdExchanger.

“HVAs,” an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only “high value audiences” via various identity-based data schemes, appears to
perform better than conventional methods of targeting media audiences, especially Madison Avenue’s stock-in-trade: the demographic. That’s the conclusion of a rigorous test conducted by IPG
Mediabrands’ Magna and IPG Media Lab units.

Several of spring’s most anticipated series have been postponed due to COVID-19 shutdowns, but CBS All Access is still moving forward with Thursday’s Season 4 premiere of The Good Fight. That drama also had to halt production because of the novel coronavirus, but the streaming service will run the first half of the season now,…