Just as targeting is getting tougher for marketers, two companies are partnering to bridge television and digital attribution. Neustar, which offers an identity product, and iSpot.tv, a TV measurement and attribution vendor, are integrating to give brands a broader view of multitouch attribution that spans digital and all forms of television. “We’re as close as…
For TNT, Shaq, Not Ali, Is The Greatest Of All Time
A person really, really has to love Shaquille O’Neal to want to watch the big man’s new reality docuseries on TNT.
Quantcast Lays Off 5% And Cuts Salaries Due To Economic Impact Of The Coronavirus
Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus. The salary cuts are tiered according to compensation level, with some employees taking 5% cuts and the highest-paid employees taking 30% cuts. Its global staff numbers more than 600 employees, according to Quantcast. CEO… Continue reading »
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April 8, 2020 – How would you describe…
How would you describe a dachshund standing on top of a sundial? Short on time.
Pearls Before Swine by Stephan Pastis for Wed, 08 Apr 2020
Spotify Expands Self-Serve Ad Studio to 18 Markets Around the World
On Wednesday, Spotify’s self-serve Ad Studio–a tool that allows advertisers of all sizes to customize audio ads for the platform–will come out of beta and expand into 18 markets around the world, including many countries in the European Union. “Since launching Ad Studio in 2017, we’ve provided businesses of all sizes a way to buy…
Netflix’s Tiger King Is the COVID-19 Lockdown’s First Smash Hit
As Americans continue to stay home amid the COVID-19 pandemic, millions of them are passing the time by getting a glimpse of the outside world–that is, the one with outlandish big cat enthusiasts like Joe Exotic and Carole Baskin. Tiger King: Murder, Madness and Mayhem, the true-crime documentary series that landed on Netflix in late…
How Agency Pitches Are Evolving; Creative Brand Pivots Encourage Fun at Home: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Winning the Virtual Room: How Agencies’ Pitches Are Evolving During…
Winning the Virtual Room: How Agencies’ Pitches Are Evolving During Coronavirus
In a matter of just a few weeks, COVID-19 shut down offices across the country. As agencies work remotely, they’ve found much of the work they do can still be accomplished from their living rooms, bedrooms or even tree houses. However, agencies can no longer meet face to face with potential clients, derailing opportunities to…
