The 2020 Stanley Cup Playoffs were scheduled to begin Wednesday (April 8), but thanks to the coronavirus pandemic, National Hockey League fans will have to settle for a reunion of the defending Stanley Cup Champion St. Louis Blues–via videoconference, naturally. The NHL said the event marks the first virtual coming together of a professional sports…
Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness
How can marketers move from the present state of almost instantly skippable video advertising to a more ideal, less interruptive dynamic?
The answer can’t be business as usual.
Marketers have long debated the ideal video ad format but often resort back to pre-roll. It’s a move that often rolls back viewability and crushes engagement rates. This user-experience conundrum has resulted in several creative approaches to formats, and out of that innovation, the question emerges: what does the next-gen video ad strategy look like?
To find out, download Digiday’s and GumGum’s report, “Video Interrupted: The State of Online Video Advertising”
In this new study, our experts and analysts unlock new data, interview significant stakeholders in the video-advertising ecosystem and offer an industry-wide call for more integrated video ads overall — a future state in which creative puts users first and advertisers take even more innovative approaches to evolving units such as overlays.
You’ll learn:
-How marketers are using emerging video formats to drive ad strategy
-How in-stream ads factor into up-to-the-minute video budgets
-The techniques and formats marketers and publishers are using to overcome interruptivity and user annoyance
-Which barriers to innovation marketers and publishers say they struggle with the most
Video has always been interrupted — but that doesn’t mean it can’t work better for audiences and advertisers. Download the free report to learn more about the future state of integrated video ads.
The post Research: 85% of marketers say the type of video ad format is paramount to their ad strategy effectiveness appeared first on Digiday.
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Ad-tech companies have had a tough time the last year, as funding started to dry up amid the double punch of increasing data regulations and coming changes to third-party ad tracking cookies. Now, the added weight of how the coronavirus has cut through the landscape has poured gasoline on the ad-tech industry’s already raging fire….