Month: April 2020

Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well. Geico, of course, set the bar with its “Unskippable” campaign in 2015, which pulled off the seemingly impossible feat of creating…

Facebook took steps to ensure that groups on its platform can provide their members with reliable information during the coronavirus pandemic. Members of groups related to Covid-19 will see an educational pop-up directing them to credible information from health organizations, much as Facebook already does with News Feed and search. Group administrators will be prompted…

Every media company is pushing against an ocean right now, bracing itself for when the coronavirus wave crashes upon the shores of its business. Over the past several weeks, countless media professionals–from journalists to ad-tech staffers and sales reps to ad-sales marketers–have been furloughed or laid off. Those most affected, so far, have been local…

A number of breakthroughs in the past few years have given artificial intelligence newfound creative abilities, with implications ranging from an internet underbelly of deepfakes to a burgeoning AI-generated art scene. But because of the complexity of the neural networks involved and the sometimes-arduous coding and training process, such capabilities can also be hard for…

MediaMath reduced its workforce by 8% through a combination of layoffs and furloughs due to the economic impacts of the COVID-19 pandemic. Remaining employees will take a 10% pay cut and MediaMath will stop 401(k) matching. “We are preparing our businesses to weather these uncertain times and taking actions that will strengthen our position for… Continue reading »

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Audio-streaming platforms Pandora and Spotify are being overrun by Trolls. Trolls World Tour–which was originally intended for theatrical release by DreamWorks Animation and Universal Pictures before the coronavirus pandemic hit–will be released on-demand via streaming platforms in the U.S. Friday, April 10. Pandora teamed up with Xfinity on custom character mixtapes for each Troll, capturing…

Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It’s the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the first quarter just wrapped, media companies including Bustle…

If marketers want to reach a Gen Z audience, there’s no better platform than TikTok. The video-sharing app, which is rapidly growing in popularity (as of the end of 2019, it had been downloaded 1.5 billion times), is a chock full of younger users: 41% of those on the app are between the ages of…