As Adweek noted yesterday, broadcast scheduling has become more important than ever during the pandemic, as the schedulers try to navigate COVID-19 upheaval while keeping audiences and advertisers happy in both the short and long term. As it attempts to program May with fewer original episodes than planned due to the coronavirus-related production shutdown, CBS…
Congress Can Still Save the Recovery
Agency Fancy Helps ‘Mask Match’ Link Donors With Medical Professionals in Need
For doctors and nurses on the front line of the battle against the coronavirus, the only tools they have to shield themselves against the virus are protective clothing and masks. But there is a dire shortage, and healthcare workers in the United States have taken the unprecedented step of asking the public to donate their…
Seeing a Spike in Activity, Dating Apps Respond to Pandemic With Digital Date Ideas
In mid-March, Jessica Ross, an administrator at a law firm in Washington, D.C., had been self-isolating at home for a few days when she decided to start swiping on a dating app out of boredom. Ross said the app was booming with people excited to chat while stuck at home with one natural, unfortunate conversation…
Finding the Right Takeaways From CCPA for Brands
The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry. Currently, we are in a…
Snapchat Puts Its AR to Work for the Covid-19 Solidarity Response Fund
Snapchat rolled out its first-ever augmented reality global donation tool Tuesday, using its AR lenses to raise money for the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization. The initiative rolled out to mark World Health Day Tuesday. Snapchatters can use the application’s camera technology to scan 23 international…
The Joy And Life-Affirming Beauty Of Baseball
When people are once again free to roam around…to be outdoors…baseball, with its leisurely pace and sun-drenched afternoon games, will re-emerge as THE sport of the modern-day era.
CNN Acquires Canopy to Accelerate Development of News Aggregation Platform
CNN announced today that it has acquired Canopy, a company specializing in private personalization architecture with a goal to “build a better internet.” The news outlet said the acquisition, which included Canopy’s development teams and full assets, will help accelerate the release of CNN’s forthcoming digital news and information platform announced late last year. The…
As Life’s Events Remain on Hold, This Ad Is a Reminder That Needed Hospice Care Continues
Even as COVID-19 claims the lives of tens of thousands of people around the world, many people are still dying of other conditions–and they need continued care. That is the message of a poignant pro-bono campaign for British nonprofit hospice group Marie Curie, created by Saatchi & Saatchi. The spot, called “On Hold”, shows a…
Social Distancing With Friends: Ramsey McGrory
Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he… Continue reading »
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