Month: April 2020

This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister’s message was: “Don’t…

Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and… Continue reading »

The post Here’s How One Startup Was Able To Raise $40 Million Despite Coronavirus Fears appeared first on AdExchanger.

The unofficial motto of the U.S. Postal Service (USPS) reads, “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” It may be time to add the coronavirus to the list. That’s because the pandemic has resulted in a significant increase in traffic to…

However, 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, according to a survey by the World Federation of
Advertisers.

Under pressure to comply with privacy regulations and prove their programmatic ad buys are delivering value, marketers are looking to source ad inventory more directly–even as Google’s rollout of Open Bidding threatens to frustrate that. Additionally, media spend via supply sources that use ads.txt-an IAB-led transparency initiative-increased by 45% year-over-year in Q4 2019, while spending…

With the apex of the spread of the coronavirus around the world still weeks away, marketers are facing highly uncertain times, here are four opportunities marketers can follow: (1) Revisit the manner
in which budgets are set in order to optimize “forests” rather than “trees;” (2) Focus on contribution margins and generally review financial metrics used to judge success; (3) Always have a best
alternative to a negotiated agreement; (4) Prioritize resources towards growth opportunities.

Brands are avoiding “coronavirus”-related keywords like they’re the actual coronavirus. And in times like these, it’s up to the buy side to start an open conversation about brand safety tolerance, said GroupM executive Oscar Garza. “It’s understandable some brands don’t want to be associated with tragedy, but at the same time, news is news,” he… Continue reading »

The post Social Distancing With Friends: GroupM’s Oscar Garza appeared first on AdExchanger.

During the coronavirus pandemic, agency creatives have continued to find ways to make silver linings in an otherwise exhausting time. There are daily workouts out of an agency in Denver. And a social distancing project from an L.A. shop that edited iconic album covers allowed the industry to pause and appreciate well-meaning efforts. Now, a…

During its upfront presentation in May 2009, ABC was so confident in the quality of its new sitcom, Modern Family, that it screened the entire pilot episode for buyers at the event–a show of faith that hasn’t been repeated since by any network at an upfront. When the show premiered four months later, millions of…