Month: April 2020

Three quarters of ad executives plan to cut the remainder of their 2020 ad spending by 5% or more due specifically to the impact of the pandemic. That’s one of the findings of an annual survey of 40
ad executives representing more than $90 billion in annual ad spending, published his week by the equities research team at UBS.

The Washington Redskins joined the list of National Football League teams planning virtual events for the 2020 NFL Draft in the wake of the coronavirus pandemic. The Redskins will kick off the proceedings on the club’s social media channels (Facebook, Instagram, Twitter and YouTube) starting Thursday, April 23, with live coverage of the first round…

A number of brands were being pitched to potential buyers and investors as the coronavirus pandemic took root in the U.S., according to multiple sources, but those processes have largely been put on hold. That’s not surprising with retailers in survival mode, focused on conserving cash as the spread of the coronavirus hits consumers’ pocketbooks….

Foursquare has merged with information-sharing startup Factual to position itself as a leader in the location discovery tech market. The fusion of the tech companies, which were both created in 2008 and launched in 2009, is slated to generate more than $150 million in revenue and will amplify Foursquare’s presence in 20 global markets across…