Month: April 2020

As brands continue pivoting to virtual experiences due to the COVID-19 pandemic, Global Citizen and Pepsi have partnered to produce a one-night, international livestreamed event to highlight healthcare workers and amplify the efforts of organizations providing aid those impacted by the crisis. Global Citizen, an international advocacy platform dedicated to ending extreme poverty by 2030,…

Video games are currently a hot topic on Twitter, with the coronavirus pandemic keeping people at home and eliminating other forms of entertainment. The social network revealed Monday that it saw a 71% increase in gaming-related conversation volume and a 38% increase in unique authors in the second half of March, when social distancing measures…

Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address. Today, the 4A’s Advertisers Protection Bureau published a position paper, titled Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action, to help navigate the nuances of brand safety and suitability in relation to…

The U.S. economy had a lot going for it even six weeks ago. But since the rapid rise in COVID-19 infections, and the measures in place to slow the spread, the economy has nearly ground to a halt. In a strong economy, some workplace initiatives that companies work so hard to make front and center…

Live sports, like most industries, have been drastically affected by the impacts of COVID-19. In the month of March alone, the NCAA canceled March Madness entirely and several professional leagues including the NBA, MLB and NHL postponed their seasons. The impact of the pandemic on sports has now reached a global level, with the IOC…

As the COVID-19 crisis enters its second month in the U.S., broadcast networks have been scrambling to fill the programming slots left open by the cancellation of live sports and create lineups that will be attractive to consumers stuck at home who are looking for entertainment options. Meanwhile, they’re trying to plan for what will…

The appropriately somber spot features voiceovers from dealers across the country commenting on how life has changed since the pandemic began.

That’s according to a new study from TBWA unit Livebosses that tracks 100 of the world’s most active CEOs across social media weekly.