Month: April 2020

Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace.

An emerging group of independent shops say this cancellation presents an opportunity to reimagine the entire award process, not just for Cannes, but across the entire industry.

The National Football League’s plans for a Las Vegas extravaganza for the 2020 NFL Draft were scuttled by the coronavirus pandemic, so the Miami Dolphins are making the best of the situation. The team will host a virtual 2020 NFL Draft Experience Thursday, April 23, on the Official Miami Dolphins Fan Group on Facebook, presented…

“How do I speak to my audience at a time like this?” That’s the question every creative is asking right now. But even when it seems like there’s no right thing to say, brands still find ways to be relevant to their customers. We’ve dug deep and found some key insights from the companies bravely…

The pandemic is fundamentally restructuring the ad industry in ways many could not have anticipated — economically, messaging, organizations, workflow, etc. — and new research from the Association
of National Advertisers indicates it is also changing the role of resources advertisers use to produce their ads, elevating the importance of in-house teams vs. the rest of the ad industry’s supply
chain.

Did you know that Facebook allows you to share video playlists from pages to News Feed so that other people can view them? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: When viewing videos on a Facebook page, tap “See All” on…

Phone-only Quibi, originally designed for quick news and entertainment videos as people move about and stand in lines, now faces a shelter-at-home world for its launch today. Can it attract enough
viewers to meet its advertisers’ and investors’ expectations?

Companies that raised ad budgets during the 1974-75 recession gained market share and increased sales or at least prevented erosion, said research published in the “Harvard Business Review.”

The Atlantic’s in-house agency, Atlantic 57, is creating a new platform specifically for brands and marketers navigating COVID-19 as it moves to position itself as a “brand evolution firm.” The Atlantic’s newsroom has been aggressively covering the pandemic, an effort that put substantial coverage in front of its paywall yet still saw a surge in…

Cannes Lions is canceled for 2020 as “it’s not the time to be celebrating anything,” in the words of its organizers. But those industry collaborative moments will be missed. Meantime, diversity efforts go on as mentorships evolve, with video chats helping to facilitate one-on-one conversations. On this week’s episode of Yeah, That’s Probably an Ad,…