Month: April 2020

In the past month I’ve seen remarkable examples of people coming together while physically distanced in ways they never could have while physically connected. A great example, if you haven’t seen it,
is the Italian youth choir’s rendition of Crosby, Stills & Nash’s “Helplessly Hoping.” It’s powerful, poignant, soulful, and inspirational precisely because the choir, which normally harmonizes in
close proximity, is forced to do so in isolation via a real-time video interface.

Welcome to the new world in which TV personalities of all types are broadcasting from their homes to yours.

The latest figures for just about any industry are grim as the next phases of the COVID-19 pandemic become more apparent. No sector is emerging unscathed, and the automotive category is acutely exposed as people stay home and away from showrooms. Every auto manufacturer is seeing sharp first-quarter sales drops, with Fiat Chrysler tumbling 10%…

After two years of leading Omnicom agency network DDB Worldwide, Wendy Clark has joined the London-based Dentsu Aegis Network as global CEO. The move puts Clark at the head of a considerably larger team, shifting from a 10,000-person worldwide staff at DDB to a workforce of more than 42,000 at Dentsu’s agencies around the globe….

Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate the quality of their campaigns on Pinterest via DoubleVerify’s viewability and fraud verification technology and data….

As Americans begin yet another week of sheltering in place due to COVID-19, their TV viewing has continued to increase across all demographics and dayparts, but particularly among younger audiences and daytime television, according to a new VAB report. Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and…

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 18 Champions of Diversity and Inclusion, and the Younger Generation…

Quibi, the much-anticipated short-form streaming service featuring high-end, mobile-only programming, is finally here, arriving in an already crowded streaming market that has been upended amid the continued spread of COVID-19. As a result, the platform–which was created and has been marketed to on-the-go audiences–has had to revamp its campaign in the home stretch now that…