Month: April 2020

Tuesday marked the annual Transgender Day of Visibility, with LGBTQ advocates as well as several brands set to post celebratory messages of support to the trans community. But as the unofficial holiday kicked off, news reports added a somber tone to the day. The night before, Idaho Gov. Brad Little had enacted two controversial laws:…

Bowing to pressure from agency holding companies, Ascential has canceled the Cannes Lions International Festival of Creativity for 2020. The ad industry’s largest annual event was postponed on March 18 from its regular timing in late June to late October 2020, due to the coronavirus pandemic. The festival will now resume in June 2021, when… Continue reading »

The post Cannes Lions 2020 Is Canceled, Rescheduled for 2021 appeared first on AdExchanger.

Did you know that Instagram allows users with business accounts to set a minimum age for their content? This means that users need to be a certain age before being able to view their posts. While you can set a default minimum age that applies to everyone around the world, you can also set different…

Ad spending on Facebook is following a similar path to that of the coronavirus pandemic, according to social media marketing platform Socialbakers, showing drops in March in regions where the situation became more serious–North America, the western and southern parts of Europe and Southeast Asia–but signs of a rebound in East Asia, where businesses are…

As any customer-centric business knows, it’s not about us. Really–it’s not. While this pandemic extends across the globe, this mindset has never been more important. The brands that understand how to put their customers front and center are going to be the ones that thrive on the other side of this crisis. This is a…

News publishers are losing millions in ad revenue, as advertisers deem COVID-19-related content as not brand-safe.

Like Sling TV, HBO is now offering free access to a sampling of content via its apps and website, in hopes of engendering goodwill and conversions to paid subscriptions.

The move comes shortly after liberal digital ad shop DSPolitical publicly complained that Google was giving President Trump “an unprecedented advantage in our upcoming elections” by banning Democratic
ads related to the outbreak.

The United States lost 701,000 jobs in March, according to the Labor Department’s monthly job report released today, halting a decade-long record of growth. The unemployment rate rose from 3.5% in February to 4.4% in March, the highest monthly increase since 1975. And those numbers don’t tell the full jobless picture. The March numbers don’t…

In an unprecedented move driven by the ongoing COVID-19 crisis, HBO is making several of its most popular shows–including classics The Sopranos and The Wire, along with current hits Succession and Barry–available to watch on its platforms for free. Beginning today, nine HBO series–10 documentary films and docuseries (including the recent buzzy McMillion$), and 20…