The News Media Alliance asked the U.S. Postal Service to adopt measures to cut mailing costs amid the coronavirus pandemic.
Delivery Apps Offer Restaurants a Lifeline—at a Cost
Social distancing rules have reduced many eateries to delivery and take out. But apps like Uber Eats exact a 25 percent toll on their shrinking revenue.
SXSW Films Go to Prime Video; Event Marketers Prep for Post-Pandemic: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. SXSW’s 2020 Film Lineup Comes to Amazon Prime Video–for Free…
Airlines Were Given Billions. Layoffs May Still Be Inevitable
After a week of legislative acrimony, a deal consisting of $2 trillion in federal aid finally reached President Donald Trump’s desk, where it was signed into law last Friday. While many small businesses and larger corporations are expected to jockey for more than $500 billion in loans, the airline industry was given what was originally…
Lockdown TV Viewing: From ‘Me’ To ‘We’
As nationwide quarantines took hold in March, an interesting and clear shift occurred: The key driver for consumers’ video choices changed from “me” to “we,” according to Ipsos research.
Dilbert by Scott Adams for Fri, 03 Apr 2020
Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All
Over the last two weeks, there probably wasn’t a lawyer in America who didn’t field at least one phone call from a stressed-out client asking about activating force majeure to get out of a contract. With events on ice for the foreseeable – media buys either canceled or postponed and commercial productions ground to a… Continue reading »
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Social Distancing With Friends: Bayer North America Head of Media Josh Palau
Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what… Continue reading »
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Hypercasual Gaming Will Inherit The Earth
Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these games.” Considering the audience is anything but hardcore, the key to success in hypercasual is creating a game that’s snackable and simple to understand.… Continue reading »
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Comic: Updating The Platform
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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