Audi in Russia has turned its logo red and yellow in a sign of solidarity with healthcare workers on the front lines of fighting COVID-19. Leo Burnett Moscow, which developed the creative concept, said the colors reflect a visual policy being used to identify staff at Moscow’s largest COVID-19 hospital in the Kommunarka district. There,…
Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?
Experiential marketing pros are hopeful physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence. Organizers of advertising festival Cannes Lions and music festival Coachella share this mindset, as they postponed the events until October rather than canceling them outright. However,…
Crisis Puts Amazon (And Ecommerce) In The Balance
Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel… Continue reading »
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More People Are Watching TV: What’s Your Next Move?
For brands, this moment forces some hard decisions: spend money on marketing, or sit back and wait for the waters to settle?
The Problem Facing Jails During the Coronavirus Crisis | WSJ
To Help Struggling Restaurants, Celebrities Shout Out Their Favorites in New Postmates Ad
Actress and singer Bella Thorne digs the Cuban fare at Versailles in Los Angeles while DJ Steve Aoki is partial to the elevated comfort food at an Aussie-American cafe called Dudley’s in New York. Both celebrities, along with Tiffany Haddish, Mindy Kaling, Mario Lopez, Cara Delevingne and others, are shouting out their favorite local haunts…
BBH New York Hires 180LA Vet as New Chief Creative Officer
Rafael Rizuto will be the new chief creative officer at BBH New York, the agency announced today. Most recently, Rizuto served as CCO for TBD, the San Francisco-based agency he founded with innovation strategist Virginia Wang and Argonaut founder Jordan Warren in 2017. Prior to that, he was an executive creative director for 180LA. At…
The Big Story: Audiences, ACTIVATE
Google’s Ads Data Hub (ADH) is beta testing new audience targeting features. That shift is significant, considering ADH was originally positioned as a way for marketers to get post-campaign analytics and measurement. AdExchanger senior editor James Hercher breaks down what he knows about this expansion of ADH. How granularly can you target? Is search and… Continue reading »
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Delhi Isn’t Buying Beijing’s Coronavirus Hero Act
Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend
As the coronavirus continues to wreak havoc on the global economy, the travel industry–from airlines to hotels–has been hit particularly hard since people are self-isolating. And the trickle-down effect is now starting to impact ad tech. The second quarter is typically a peak period for brands in the travel, tourism and hospitality industry as winter…