Month: April 2020

As the coronavirus pandemic shortens the commutes of most office workers to a matter of steps, the podcasts that would otherwise fill stretches of subway or car-bound boredom are suffering. Data from measurement firm Podtrac shows audience growth for titles across the board dropped by about 15% through most of March–2% the first full week…

When it comes to finding solace or seeking distraction in TV content, individual tastes vary greatly.

In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this year in the U.S., despite
“mounting challenges” created by the pandemic.

In light of local media suffering due to the effects of the coronavirus, two industry groups are combining forces to create an ad channel to reach local publishers. The Local Media Consortium (LMC) and the Brand Safety Institute, along with Scott Cunningham, consultant and founder of the IAB Tech Lab, are joining forces to create…

Home entertainment has sharply risen as the out-of-home entertainment business — movie theaters, concerts, theater and other entertainment events — has virtually stopped.

“We’re hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews,” Laura Brett, vice president of the
National Advertising Division, says.

When Rubicon Project and Telaria announced their merger in December, the coronavirus was only just beginning to raise flags in Wuhan, China. Three months later, the deal is officially done – the merger closed on Wednesday – and Michael Barrett, CEO of the combined entity, is adjusting plans for the integration and product road map. The companies… Continue reading »

The post Social Distancing With Friends: Rubicon Project/Telaria CEO Michael Barrett appeared first on AdExchanger.

Initially criticized for covering up and failing to control the virus, China is rebranding its response as a symbol of leadership and strength.